HubSpot Administrator-Marketing

Hearst•Dallas, TX

10h

About The Position

Homecare Homebase is seeking an experienced HubSpot Administrator to own the configuration, administration, and ongoing optimization of its HubSpot platform. The role provides the technical foundation for lead generation, qualification, nurturing, sales follow-up, and revenue reporting. Working closely with Marketing, Sales, and RevOps, the administrator translates business requirements into dependable workflows, integrations, and reporting that support pipeline growth. The administrator independently builds solutions, troubleshoots problems, validates results, and recommends improvements. The role owns HubSpot configuration, technical implementation, testing, monitoring, documentation, and reporting accuracy. It supports pipeline creation and sales conversion through dependable systems and data; campaign strategy, website development, and closing sales remain with their respective owners. The administrator partners with the Lead Generation Manager, Marketing and Sales leadership, the RevOps/Salesforce Administrator, and the website owner. Success is measured by accurate and timely lead assignment and sales handoffs; reliable workflows and fewer recurring synchronization errors; complete, consistent lifecycle and campaign data; trusted dashboards with documented metric definitions; timely campaign setup and administration; reduced manual work; and improved visibility into funnel performance. Targets will be established from an initial baseline and agreed service expectations. MQL-to-SQL conversion, pipeline creation, and revenue influence are shared outcomes with Marketing and Sales.

Requirements

At least five years of hands-on HubSpot administration experience in a B2B organization.
Demonstrated expertise in HubSpot Marketing Hub and working knowledge of Sales Hub.
Experience building complex workflows, lifecycle processes, lead scoring, segmentation, and routing.
Hands-on experience troubleshooting HubSpot–Salesforce integrations and synchronization issues.
Strong skills in dashboards, reporting, campaign tracking, attribution, and data quality.
Ability to translate business requirements into tested, documented solutions.
Strong troubleshooting, prioritization, and communication skills.
Ability to work independently and manage multiple ongoing operational requests.

Nice To Haves

Experience supporting B2B SaaS organizations with complex sales cycles.
Experience with account-based marketing and multiple decision makers.
Relevant HubSpot certifications.
Familiarity with Google Analytics, WordPress, tracking parameters, and integration tools.
Experience with APIs, webhooks, or custom automation.

Responsibilities

Serve as the primary HubSpot administrator and technical expert; manage user access, permissions, properties, settings, and platform configuration.
Document workflows, integrations, data definitions, and system changes; manage a prioritized request backlog with delivery dates and status updates.
Test changes before release, monitor their impact, and recommend improvements to platform functionality, adoption, and efficiency.
Implement Marketing and Sales definitions for leads, MQLs, SQLs, and lifecycle stages; configure lead scoring, segmentation, ownership assignments, routing, and handoff notifications.
Build processes for lead nurturing, recycling, disqualification, and reactivation; identify leads that are unassigned, stalled, or missing required information.
Validate that leads from website forms, campaigns, events, and other sources enter the correct processes.
Build and maintain workflows for qualification, routing, nurture, follow-up, lifecycle updates, and internal notifications; configure Sales sequence technical setup in partnership with Sales leadership.
Define and test workflow enrollment criteria, exclusions, branching logic, re-enrollment, and exit conditions; prevent conflicting automations, duplicate outreach, and unintended property changes.
Monitor workflow performance, investigate failures, document corrective actions, and ensure automation follows approved consent, subscription, and suppression rules.
Partner with RevOps and the Salesforce administrator to maintain reliable HubSpot–Salesforce synchronization; manage HubSpot-side field mappings, synchronization rules, and integration settings.
Diagnose synchronization errors and coordinate resolution of Salesforce-side issues; maintain data quality through deduplication, standardization, validation, and controlled imports.
Ensure lifecycle, ownership, source, and campaign data align with agreed system definitions; validate fixes across affected records and processes.
Configure forms, landing pages, lists, tracking parameters, and campaign associations; build audience segments by account, persona, lifecycle stage, product interest, and engagement.
Support targeted nurture and account-based marketing programs; validate campaign setup from initial engagement through lead capture, routing, and reporting.
Partner with the website owner to ensure forms, tracking, and data collection function correctly; support email operations, including subscription settings, suppression lists, and technical quality assurance.
Build and maintain dashboards for Marketing leadership, the CRO, and operational teams; report on traffic, lead capture, sources, campaigns, MQLs, SQLs, conversion rates, stage aging, and handoff performance.
Connect marketing activities to opportunities, pipeline, and revenue using available data and agreed attribution methods; establish consistent metric definitions, date filters, and reporting logic.
Reconcile reporting discrepancies with RevOps, identify data limitations, and provide actionable findings to help leadership refine campaigns, investment, and team priorities.
Establish routine checks for routing, synchronization, automation, forms, and tracking; resolve issues promptly and communicate their cause, impact, correction, and validation.
Develop operating procedures, train users on approved HubSpot processes, and maintain clear ownership and escalation paths across Marketing, Sales, RevOps, and website support.
Identify recurring manual work that can be reduced through reliable automation.