HR Marketing Specialist

D.R. Horton•Arlington, TX

14d•Hybrid

About The Position

D.R. Horton is seeking an HR Marketing Specialist to support the Human Resources department by applying marketing strategies to attract talent, showcase company culture, and promote HR initiatives. The role creates content for internal and external audiences, uses social media, and executes recruitment campaigns across the employee life cycle, including talent acquisition, onboarding, engagement, and retention. It also supports HR communications, recruitment marketing systems, campaign analysis, and employer branding. The position travels to division offices and college campuses to promote recruiting initiatives and capture photos, videos, and employee stories.

Requirements

Bachelor’s degree from a four-year college or university in Human Resources, Marketing, or a related field.
One to two years of related experience.
In-depth knowledge of employer branding strategies and recruitment marketing.
Excellent understanding of recruitment processes and candidate selection methods.
Strong verbal, written, and interpersonal communication skills.
Experience with recruitment marketing software.
Ability to cultivate trusting, respectful, and professional relationships with colleagues.
Ability to multitask and prioritize daily workload.

Nice To Haves

Excellent time management skills and attention to detail.

Responsibilities

Support HR marketing initiatives across talent acquisition, onboarding, engagement, and retention.
Develop and implement targeted recruitment campaigns across job boards, social media, email marketing, and the company career site.
Create and distribute content such as job postings, blogs, videos, employee spotlights, and social media posts for potential and current employees.
Manage and optimize recruitment marketing systems and tools, including applicant tracking systems, recruitment CRMs, and programmatic advertising tools.
Analyze marketing and recruitment data to optimize campaigns and demonstrate return on investment.
Develop and execute communications strategies for HR initiatives, including benefits, wellness programs, performance management, career development, and company culture.
Create content for internal communications channels, including emails, newsletters, intranet posts, and presentations.
Collaborate with HR leadership and other corporate departments to ensure consistent branding and messaging across external platforms and HR-related content.
Travel to division offices and college campuses to promote recruiting initiatives and capture photos, videos, and employee stories.
Keep informed of new trends in social media and digital marketing.
Research trends in recruiting marketing, advertising, employer branding, and employee engagement.
Conduct business professionally and ethically to serve customers and increase company goodwill and profit.
Work overtime and travel overnight as needed.