Hospitality Social Media Manager

LV Collective•Austin, TX

2d•Onsite

About The Position

LV Hospitality is seeking a creative, strategic, hands-on Hospitality Social Media Manager to develop and execute social media for its portfolio of hospitality brands across Instagram, Facebook, TikTok, and other relevant platforms. The role owns the content process from strategy and calendar development through creative direction, content capture and production, publishing, and performance analysis. It has primary creative and execution responsibility for Bar Fino, Amaya, and Clive, and supports portfolio-wide initiatives involving Victory Lap, Always Something, and Visit Rainey. The manager will develop brand-specific storytelling that showcases each concept’s personality, atmosphere, food, drinks, events, and guest experience. They will lead content planning and shoots, capture real-time experiences at venues and events, collaborate with operations, marketing, events, production, and on-site teams, and engage with online audiences and local creators. The role also manages and mentors the Social Media Coordinator supporting Victory Lap’s three locations, establishes content workflows, and uses organic and paid social performance data to improve results. This is a full-time, in-person role based at LV Hospitality’s headquarters in Downtown Austin, Texas, with an expected schedule of approximately 40 hours per week. Although it includes regular office hours, the schedule is flexible and may include evenings, weekends, sporting events, and hospitality activations. Some travel may be required to support concepts in other markets. The candidate must be based in or willing to relocate to Austin, Texas.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.
3–5 years of professional social media experience; hospitality, restaurant, nightlife, or lifestyle brand experience is ideal.
Proven experience independently managing social media strategies, content calendars, and day-to-day execution across multiple brands.
A strong portfolio demonstrating creative work and results.
Strong content creation and storytelling skills, including photography, videography, editing, copywriting, and creative direction for shoots.
Proficiency in Instagram, Facebook, TikTok, and Meta Business Suite.
Experience with tools such as Later, CapCut, Canva, and Adobe Creative Suite.
Experience in social media analytics, reporting, and paid advertising.
Experience guiding a coordinator or team members.
Strong organizational and communication skills.
Must be based in or willing to relocate to Austin, Texas.
Must be comfortable with in-person work and flexible evening, weekend, and event-based content capture.

Nice To Haves

Direct experience managing social media for restaurants, cocktail bars, sports bars, coffee shops, or nightlife concepts.
Experience with Meta Ads Manager, TikTok Ads Manager, paid social creative strategy, or campaign optimization.
Established relationships with Austin-based influencers, food and beverage creators, photographers, or local media.
Professional photography, videography, and editing skills, such as Lightroom.

Responsibilities

Own and execute social media strategy for LV Hospitality’s portfolio, including monthly content calendars and primary creative and execution responsibility for Bar Fino, Amaya, and Clive.
Lead strategy and content calendar development for all three Victory Lap locations, managing and working closely with the Social Media Coordinator responsible for day-to-day execution.
Manage the full social media process, including brainstorming, strategic planning, content creation, scheduling, publishing, and performance analysis.
Plan content around seasonal moments, sports schedules, holidays, cultural trends, promotions, special events, and new concept launches, balancing planned campaigns with reactive content.
Concept, capture, edit, write captions for, schedule, and publish content across Instagram, Facebook, TikTok, and other relevant platforms.
Create stories that showcase each hospitality concept’s personality, atmosphere, food, drinks, events, and guest experience.
Lead photo and video shoot creative direction, developing concepts, mood boards, and shot lists with production and on-site teams.
Capture real-time content during restaurant service, nightlife hours, sporting events, and brand activations, including evenings and weekends as needed.
Coordinate with Hospitality Operations, Marketing, Events, and on-site teams on events, promotions, menu launches, and content opportunities, including Visit Rainey district programming.
Monitor and respond to social media DMs, comments, mentions, and tagged content; coordinate with influencers, content creators, and local partners.
Attend key events and activations to capture real-time content and showcase hospitality experiences.
Manage and mentor the Social Media Coordinator, providing strategic direction, calendar oversight, creative feedback, and ongoing support.
Establish workflows for content planning, approvals, scheduling, publishing, and performance reporting.
Track and analyze account performance, establish KPIs, and identify opportunities to improve engagement, reach, and growth.
Use performance data to optimize content strategies, creative formats, posting schedules, and audience engagement.
Support paid social strategy and execution across Meta and TikTok, including creative development, audience targeting, boosting, and campaign optimization.
Share performance results and recommended improvements regularly, testing new content approaches and paid tactics.
Assist with other duties and special projects as assigned.
Travel as needed to support hospitality concepts in other markets.