Hospice Liaison | Full-Time

Hospice Of The South Plains•Lubbock, TX

About The Position

The Hospice Liaison serves as a marketing and community-relations representative, interfacing with hospitals, skilled nursing homes, board and care homes, outpatient discharge-planning services, physician offices, and other community referral sources. The role supports safe, quality healthcare in the community and generates appropriate patient referrals and admissions by establishing and maintaining professional relationships. The liaison develops and maintains referral-source relationships, conducts sales and educational presentations, contributes to marketing plans and budget projections, monitors marketing-resource allocation and cost effectiveness, and assesses the market to identify opportunities to improve or expand services. The role documents outreach activity, with a minimum of 50 documented quality interactions per week, and ensures communications and branding align with Vesper Hospice culture. It also maintains knowledge of home health, palliative care, hospice markets, marketing practices, and community resources, and helps customers access resources when services are not provided by Cornerstone Healthcare, Inc. The position may include other job-related tasks beyond those listed.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least three years of experience in healthcare marketing, preferably in hospice care operations.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public-relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to drive and/or access transportation for agency-related travel.
Valid driver’s license, automobile insurance coverage, and access to an automobile.

Nice To Haves

Master’s degree preferred.

Responsibilities

Generate business by establishing new and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, special-interest groups, discharge planners, nursing-home professionals, assisted-living facilities, and other potential referral sources.
Prepare and conduct sales and educational presentations about home care services and benefits for physicians, businesses, and local community groups.
Assist the Director of Business Development with annual-budget volume projections and marketing-department allocations.
Monitor allocation of resources within budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan designed to meet budgeted volume projections.
Communicate daily and provide creative solutions to problems while maintaining a positive attitude and exceeding client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician-office and referral-source visits, follow-ups, phone calls, and gifts; complete at least 50 documented quality interactions per week.
Ensure communications, messaging, and branding align with Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality provider.
Participate in strategic planning by identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of home health, palliative care, and hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain knowledge of marketing and share relevant information with appropriate organization personnel.
Maintain knowledge of community resources and help customers access resources when services are not provided by Cornerstone Healthcare, Inc.
Monitor and report the cost effectiveness of marketing efforts.
Travel for agency-related activities, such as visiting community partners and patients.