Hospice Account Executive

St. Croix Hospice•Troy, MI

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities, provides education about hospice care, and assists intake as needed to support timely and accurate referral coordination. The role coordinates daily sales and marketing operations, implements marketing initiatives, and works toward admission, call-volume, and budgetary sales-volume targets. It also supports market assessments, territory management, marketing events, and the training and development of the Care Transition Team.

Requirements

Associate degree in Marketing, Business Administration, Healthcare, or a related field.
Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Responsibilities

Meet admission and call volume targets.
Coordinate daily sales and marketing operations, including implementation of marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
Document all sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgetary sales-volume projections.
Maintain working knowledge of markets, including government agencies, major payer groups, key referral sources, and competitors’ market positions.
Enhance communication among patients, families, caregivers, facilities, physician teams, and other hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual organizational volume projections and marketing department allocations.
Monitor the allocation of resources according to budgetary limitations.
Conduct ongoing market assessments and assist in developing a marketing plan to meet budgetary volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
Assist with ongoing training and support of the Care Transition Team.
Participate in mentoring and shadowing Care Transition Coordinators to support territory management.
Help orient new marketing team staff.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to meet customer needs.
Maintain working knowledge of marketing and share relevant information with organization personnel.
Maintain working knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost effectiveness of marketing efforts.
Perform other duties as assigned.