Hospice Account Executive

St. Croix Hospice•Baraboo, WI

2d•Onsite

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities and provides education on hospice care. The primary focus of the role is hospitals. The position also assists the intake team as needed to ensure timely and accurate referral coordination. The role supports sales and marketing operations, referral growth, territory management, and strategic planning. It works closely with clinical partners and the Care Transition Team to meet admission and call-volume targets, provide hospice education, and coordinate communication among patients, families, caregivers, facilities, physicians, and other hospice support vendors. The position monitors marketing budgets and the effectiveness of marketing efforts, and helps identify services that address customer needs.

Requirements

At least 3 years of proven success in a sales role, preferably in hospice, medical device, or pharmaceutical sales.
Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Nice To Haves

Associate degree in marketing, business administration, healthcare, or a related field preferred.

Responsibilities

Meet admission and call-volume targets.
Coordinate daily sales and marketing operations, including implementation of marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality service provider.
Collaborate with clinical partners on strategies to drive patient referrals and business growth.
Document sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgeted sales-volume projections.
Maintain knowledge of markets, government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Improve communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual organization volume projections and marketing department allocations.
Monitor resource allocation against budget limitations.
Conduct market assessments and help develop a marketing plan to meet budgeted volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
Support ongoing training of the Care Transition Team and mentor or shadow Care Transition Coordinators in territory management.
Help orient new marketing team staff.
Contribute to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain and share knowledge of marketing practices with appropriate organization personnel.
Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost effectiveness of marketing efforts.
Perform other duties as assigned.