Hospice Account Executive

St. Croix Hospice • Neenah, WI

1d

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities, provides education about hospice care, and assists intake as needed to ensure timely and accurate referral coordination. The role supports sales and marketing operations, works toward admission and call-volume targets, and contributes to budgeted sales projections and strategic planning. It also helps coordinate marketing events, trains and supports members of the marketing and Care Transition teams, and monitors the effectiveness and cost efficiency of marketing efforts.

Requirements

• Associate degree in Marketing, Business Administration, Healthcare, or a related field.
• Ability to position services to customers and clients and deal with them tactfully.
• Good communication, negotiation, and public relations skills.
• Ability to demonstrate autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

• Clinical background.
• Familiarity with hospitals.

Responsibilities

• Meet admission and call volume targets.
• Coordinate daily sales and marketing operations, including implementing marketing initiatives.
• Build and monitor customer perceptions of ST. CROIX HOSPICE as a high-quality service provider.
• Document sales activity in the CRM according to organizational requirements.
• Use marketing and promotional initiatives to achieve budgeted sales-volume projections.
• Maintain working knowledge of markets, including government agencies, major payer groups, referral sources, and competitors’ market positioning.
• Improve communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
• Educate patients, families, and caregivers about hospice and encourage informed decision-making.
• Assist the Director of Patient Services/Regional Director with annual organizational volume projections and marketing department allocations.
• Monitor resource allocation in accordance with budget limitations.
• Conduct market assessments and help develop a comprehensive marketing plan to meet budgeted volume projections.
• Help coordinate marketing events, vendor fairs, and exhibits across various territories.
• Support ongoing training of the Care Transition Team and participate in mentoring and shadowing Care Transition Coordinators in territory management.
• Help orient new marketing team staff.
• Contribute leadership to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
• Maintain and share current knowledge of marketing with appropriate organizational personnel.
• Maintain knowledge of community resources and help customers access resources when services are not provided by the organization.
• Monitor and report on the cost effectiveness of marketing efforts.
• Assist intake as needed to ensure timely and accurate referral coordination.

Benefits

• Two medical plan choices.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Customized mental health support program.
• Employee Assistance Program.
• Paid time off.
• Paid holidays.
• 401(k) retirement plan with up to 4% employer matching.
• Flexible Spending Account (FSA).
• Company-paid basic life insurance, AD&D, short-term disability, and long-term disability.
• Growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree