Hospice Account Executive - Lansing area

St. Croix Hospice•Brighton Charter Township, MI

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities, and provides education on hospice care. The role also assists the intake team as needed to support timely and accurate referral coordination. Based in Brighton, Michigan, the position has responsibilities in the Lansing area.

Requirements

Ability to pass a DHS background study.
Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to push, pull, lift, or carry up to 10 pounds.

Nice To Haves

Associate degree in Marketing, Business Administration, Healthcare, or a related field.

Responsibilities

Meet admission and call volume targets.
Coordinate daily sales and marketing operations, including implementing marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
Document sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgeted sales volume projections.
Maintain working knowledge of markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Improve communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual budget volume projections and marketing department allocations.
Monitor resource allocations against budget limitations.
Conduct market assessments and help develop a marketing plan to meet budgeted volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
Assist with ongoing training and support for the Care Transition Team.
Mentor and shadow Care Transition Coordinators to support territory management.
Help orient new marketing team staff.
Contribute to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain knowledge of marketing practices and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost-effectiveness of marketing efforts.
Perform other duties as assigned.