Hospice Account Executive

St. Croix Hospice•Sioux Falls, SD

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities, provides education about hospice care, and assists with intake as needed to support timely and accurate referral coordination. The role also coordinates sales and marketing operations, builds awareness of St. Croix Hospice as a high-quality provider, and supports the organization’s volume projections and marketing plans. The posting’s position overview refers to the role as a Care Transition Coordinator.

Requirements

Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Nice To Haves

Associate degree in Marketing, Business Administration, Healthcare, or a related field preferred.

Responsibilities

Meet admission and call volume targets.
Coordinate daily sales and marketing operations, including implementing marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
Document all sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to achieve budgetary sales volume projections.
Maintain working knowledge of markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Enhance communication among patients, families, caregivers, facilities, physician teams, and other hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual organizational volume projections and marketing department allocations.
Monitor resource allocation according to budgetary limitations.
Conduct market assessments and assist in developing a marketing plan designed to meet budgetary volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across various territories.
Assist with ongoing training and support of the Care Transition Team.
Participate in mentoring and shadowing Care Transition Coordinators to support territory management.
Assist with orienting new marketing team staff members.
Contribute to strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of marketing and share relevant information with organization personnel.
Maintain working knowledge of community resources and help customers access them when hospice services are not provided.
Monitor and report the cost effectiveness of marketing efforts.
Perform other duties as assigned.