Hospice Account Executive

St. Croix Hospice•Omaha, NE

About The Position

The Hospice Account Executive develops and maintains positive relationships with referral sources and designated communities, provides education about hospice care, and assists with intake as needed to support timely and accurate referral coordination. The role coordinates sales and marketing operations, builds awareness of St. Croix Hospice as a high-quality provider, and works to meet admission, call-volume, and budgetary sales-volume targets. The position involves market assessment and planning, territory and resource management, coordination of marketing events, and support for the Care Transition Team. It also includes educating patients, families, and caregivers about hospice, facilitating communication among care participants and other support vendors, and helping customers access community resources.

Requirements

Ability to position services to customers and clients and deal with them tactfully.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Ability to pass a DHS background study.

Nice To Haves

Associate degree in Marketing, Business Administration, Healthcare, or a related field.

Responsibilities

Meet admission and call-volume targets.
Coordinate daily sales and marketing operations, including implementing marketing initiatives.
Build and monitor customer perceptions of St. Croix Hospice as a high-quality service provider.
Document sales activity in the CRM according to organizational requirements.
Use marketing and promotional initiatives to meet budgetary sales-volume projections.
Maintain working knowledge of markets, including government agencies, major payer groups, referral sources, and competitors’ market positions.
Enhance communication among patients, families, caregivers, facilities, physician teams, and hospice support vendors.
Educate patients, families, and caregivers about hospice and encourage informed decision-making.
Assist the Director of Patient Services/Regional Director with annual organization volume projections and marketing department allocations.
Monitor resource allocations against budgetary limitations.
Conduct market assessments and assist in developing a marketing plan to meet budgetary volume projections.
Help coordinate and schedule marketing events, vendor fairs, and exhibits across territories.
Assist with ongoing training and support of the Care Transition Team.
Participate in mentoring and shadowing Care Transition Coordinators to support territory management.
Assist with orienting new marketing team staff.
Contribute to strategic planning, including identifying opportunities for additional or improved services to meet customer needs.
Maintain knowledge of marketing practices and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when hospice services are not provided.
Monitor and report the cost-effectiveness of marketing efforts.
Perform other duties as assigned.