Health & Wellness Account Manager - Marketing

Synchrony•Costa Mesa, IL

5d•$90,000 - $155,000•Hybrid

About The Position

The Health & Wellness Account Manager is a strategic business lead for a line of business, providing thought leadership for Demand Generation and helping improve processes, efficiency, and scalable ways of working. The role leads and optimizes client campaign strategy and execution across direct mail, email, paid media, earned media, and Marketplace, with a strong focus on safety and soundness and business objectives. The Account Manager builds trusted relationships with client teams, anticipates changing client and market needs, and translates industry trends into forward-looking recommendations. The role leads cross-functional marketing meetings and campaign portfolio reviews, coordinates milestone tracking and change control, and works with internal teams to forecast capacity, prioritize campaigns, and balance workloads. The position may also serve as an Agile scrum master, lead strategic projects and process improvements, and coordinate incident remediation when needed. The role mentors junior Account Managers and guides internal teams. This position offers flexibility to work from home near a Synchrony Hub or from an office, with commuting to a nearest Hub for in-person business or team meetings, training, and culture events. Travel for business may be required. The position is Grade/Level 11, with an annual salary range of $90,000–$155,000 and eligibility for an annual bonus based on individual and company performance.

Requirements

Bachelor’s degree, or a high school diploma/GED and at least 6 years of professional experience in sales, marketing, or operations in a corporate environment.
At least 4 years of marketing experience, including project management and client relationship experience.
Ability and flexibility to travel for business as required.
Must be at least 18 years old and have a high school diploma or equivalent.
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding.
Must satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the United States is required; employment visa sponsorship is not available for this opening.

Nice To Haves

Demonstrated experience with tactical omnichannel execution across multiple channels.
General understanding of paid media execution components, including tagging, trafficking, and digital audiences (LiveRamp) for Search, Social, Display/Programmatic, and Affiliate.
Familiarity with AI tools and eagerness to learn and leverage them.
Agile team, process, tools, or methods experience.
Strong teamwork skills and flexibility to adapt to strategy, regulatory, and market changes; ability to work cross-functionally and within one’s own function.
Proven client relationship management skills, experience developing plans, and a record of consistently meeting deadlines.
Project management experience using the Workfront platform for campaign execution.
Excellent organization, communication, and critical-thinking skills; ability to work in a fast-paced environment, synthesize information, anticipate needs, and assess business impacts.
Curiosity, openness to change, and ability to foster new ways of thinking and delivering for the business.
Leadership presence, including comfort presenting to executives and leadership teams and the ability to inspire and persuade.

Responsibilities

Serve as strategic business lead for the line of business and provide thought leadership on behalf of Demand Generation.
Coordinate recommendations and identify process improvements that strengthen frameworks, improve efficiency, and enable scalable ways of working.
Optimize client campaign strategy and execution and deliver strategic business initiatives with a focus on safety and soundness.
Manage campaigns across direct mail, email, paid media, earned media, and Marketplace.
Build strategic client relationships as a trusted advisor and bring thought leadership, guidance, and strategic thinking to client conversations.
Anticipate evolving client and market needs and translate industry trends into solutions that support competitive positioning and long-term objectives.
Lead cross-functional client marketing meetings and collaborate with functional experts on execution programs that support New Accounts, Sales, and Net Income goals.
At times, serve as an Agile team scrum master; manage strategic client projects and lead process improvements across channels.
Act as liaison and central point of contact with marketing teams for milestone tracking, change control requests, process exceptions, and omnichannel optimization opportunities.
Establish and lead regular campaign portfolio reviews with client marketing teams to track execution, address roadblocks, optimize opportunities, and share best practices.
Partner with internal teams to plan and forecast channel capacity, prioritize campaigns, and manage workload balancing in support of business priorities and governance requirements.
When needed, coordinate client marketing campaign incident management and corrective actions with remediation subject matter experts and compliance teams.
Build relationships and networks across functional areas that support marketing execution plans.
Mentor junior Account Managers and guide internal teams.
Perform other duties and special projects as assigned.