Health Engagement Consultant

Blue Cross Blue Shield of Massachusetts•Boston, MA

About The Position

The Health Engagement Consultant leads health promotion and wellness strategy for a premier partner association and its member organizations. The role operates across two tiers: partnering with association leadership to guide overarching program strategy, and consulting directly with member employers to increase employee participation through targeted programming and onsite engagement. The consultant works with association leadership, executive committees, and boards to set annual goals, benchmarks, budgets, and roadmaps for wellness initiatives. They analyze participation and population health data to demonstrate program value, report outcomes, and support account renewals, while collaborating with internal account, medical management, and analytics teams. The role also advises member organizations on adapting wellness programs to their cultures, sizes, and demographics; supports HR and benefits teams with action plans and communications; and helps recruit and support wellness champions and committees. The consultant travels across Massachusetts 25–35% of the time to support onsite events and address logistical barriers to program access. The position is eligible for the Flex persona.

Requirements

Proven ability to navigate complex organizational dynamics directly, diplomatically, and consultatively.
Exceptional presentation and written communication skills, with the ability to influence executive boards and diverse employee groups.
Comfort reviewing and interpreting population health metrics and participation data to guide strategy.
Broad understanding of healthcare, employer-sponsored benefits, and evidence-based workplace wellness strategies.
Ability to independently manage multi-tiered projects while staying aligned with broader department goals.
High proficiency with Word, Excel, PowerPoint, and CRM/databases.
Bachelor’s degree in Public Health, Health Promotion, Healthcare Administration, Business, Communications, or a related field.
At least 5 years of experience in wellness consulting, health promotion, account management, or employee benefits.
Valid driver’s license, reliable transportation, and willingness to travel regionally 25–35% for onsite client visits.
High school degree or equivalent required unless otherwise noted above.

Nice To Haves

Master’s degree preferred.
Experience supporting multi-employer or association groups.

Responsibilities

Partner with association leadership, executive committees, and boards to establish annual program goals, benchmarks, budgets, and roadmaps for wellness initiatives.
Analyze aggregate participation and population health data to demonstrate program value, report outcomes, and support annual account renewals.
Collaborate with account executives, medical management, and analytics teams to deliver an integrated well-being narrative.
Consult with HR leaders at member organizations to tailor wellness programs to company culture, size, and demographics.
Guide HR and benefits teams in developing action plans and deploying multi-channel communications to increase awareness and sustained participation.
Help member organizations recruit, train, and support wellness champions and committees.
Travel across Massachusetts to corporate offices and branch locations to support wellness initiatives.
Coordinate onsite health fairs, biometric screenings, educational workshops, and wellness challenges.
Identify and resolve site-level logistical hurdles to support equitable access for dispersed and frontline employees.