Health Engagement Consultant

Blue Cross Blue Shield of Massachusetts•Boston, MA

6d•$86,670 - $105,930•Hybrid

About The Position

The Health Engagement Consultant leads health promotion and wellness strategy for a premier partner association and its member organizations. The role works across two tiers: partnering with association leadership to guide overall program strategy, and consulting directly with individual member employers to increase employee participation through tailored programming and onsite engagement. The consultant partners with association leadership, executive committees, and boards to establish annual goals, benchmarks, budgets, and roadmaps for wellness initiatives. The role also reviews aggregate participation and population health data to demonstrate program value, report outcomes, and support annual account renewals, while collaborating with account executives, medical management, and analytics teams on an integrated well-being narrative. The consultant advises member employers on adapting the wellness program to their company culture, size, and demographics; helps HR and benefits teams develop action plans and multi-channel communications; and supports the recruitment and development of internal wellness champions and committees. The position includes regional travel across Massachusetts (25–35%) to promote and coordinate onsite wellness events and address logistical barriers to program access. The position is eligible for the Flex persona. It is full-time, based in Boston, and offers a salary range of $86,670 to $105,930, with eligibility for variable pay. The employer offers paid time off, medical, dental, and vision insurance, a 401(k), and other well-being benefits to eligible employees.

Requirements

Proven ability to navigate complex organizational dynamics directly, diplomatically, and consultatively.
Exceptional presentation and written communication skills, with the ability to influence executive boards and diverse employee groups.
Comfort reviewing and interpreting population health metrics and participation data to guide strategy.
Broad understanding of healthcare, employer-sponsored benefits, and evidence-based workplace wellness strategies.
Ability to manage multi-tiered projects independently while remaining aligned with department goals.
High proficiency with Word, Excel, PowerPoint, and CRM/databases.
Bachelor of Science or Bachelor of Arts in Public Health, Health Promotion, Healthcare Administration, Business, Communications, or a related field; the posting also states a high school degree or equivalent is required unless otherwise noted.
At least 5 years of experience in wellness consulting, health promotion, account management, or employee benefits.
Valid driver’s license, reliable transportation, and willingness to travel regionally 25–35% for onsite client visits.

Nice To Haves

Master’s degree preferred.
Experience supporting multi-employer or association groups.

Responsibilities

Partner with association leadership, executive committees, and boards to set annual goals, benchmarks, budgets, and roadmaps for wellness initiatives.
Analyze aggregate participation and population health data to demonstrate program value, report outcomes, and support annual account renewals.
Collaborate with account executives, medical management, and analytics teams to deliver an integrated well-being narrative.
Consult with HR leaders at member organizations to tailor wellness programming to company culture, size, and demographics.
Guide HR and benefits teams in creating action plans and deploying multi-channel communications to increase employee awareness and sustained participation.
Help member organizations recruit, train, and support internal wellness champions and committees.
Travel across Massachusetts to corporate offices and branch locations to support wellness initiatives.
Coordinate onsite health fairs, biometric screenings, educational workshops, and wellness challenges.
Identify and resolve site-level logistical barriers to equitable program access for dispersed and frontline employees.