Head of Social Content Production

Viral Nation Inc.

1d

About The Position

Viral Nation is seeking a Head of Social Content Production to architect, lead, and continuously evolve its social-first content production ecosystem. The role oversees the people, processes, partnerships, and infrastructure needed to create content at scale, from high-volume creator-led TikToks and Instagram Reels to premium YouTube series and large social campaigns.

In partnership with creative strategy and content development leaders across global brand accounts, this role turns creative vision into efficient production approaches. It owns the broader production operation and leads Social Producers responsible for day-to-day content delivery. The Head of Social Content Production also oversees internal and external resource allocation across brands, matching talent to opportunities and supporting delivery excellence across the portfolio.

The role requires a deep understanding of social media and the creator economy, along with the judgment to select the right production approach for each opportunity—from creator-shot content to fully resourced productions. The position builds scalable production operations, improves workflows and systems, develops production partnerships, and leads and develops the Social Producer team. Viral Nation states that it offers a comprehensive benefits and total rewards package; specific benefits are not listed.

Requirements

• At least 7 years of experience in social-first content production, creator-led production, or content operations, including meaningful experience leading teams and scaling production capabilities.
• A career rooted in social media and the creator economy, with an instinctive understanding of platforms such as TikTok, Instagram, and YouTube and their distinct production requirements.
• Proven experience building or scaling high-volume content production operations, including the systems, workflows, and talent networks needed for efficient delivery.
• Demonstrated experience managing internal and freelance resource allocation, capacity planning, and staff utilization across multiple concurrent clients, retainers, and projects.
• Experience overseeing formats ranging from lo-fi creator content and always-on social programs to complex, premium productions.
• Strong leadership experience managing, mentoring, and developing producers and multidisciplinary production teams.
• Deep experience managing creator relationships, external production partners, resource allocation, and production budgets.
• Strong operational and systems thinking, with a track record of improving production efficiency, scalability, and delivery performance.
• Familiarity with AI-enabled production tools, automation, and emerging content-production technologies.
• Submission of a strong portfolio demonstrating a diverse range of strategy-led social media content, campaigns, and/or projects is required with the application.

Nice To Haves

• Awards or industry recognition for social-first production work.
• Existing relationships with creators and freelance production staff across verticals.
• A personal channel, side project, or creative experiment demonstrating a personal interest in making content.

Responsibilities

• Own the production and delivery ecosystem across Viral Nation’s portfolio of global brand partners.
• Establish scalable production models for rapid-turnaround, lo-fi social content and premium, high-production executions.
• Oversee portfolio-wide production commitments, budgets, and delivery performance.
• Partner with the Senior Director of Social Content, Directors of Social Content, and Associate Directors of Social Content to translate creative ambition into efficient, innovative production approaches.
• Lead planning and allocation of internal creative and production resources across retainer and project-based client work.
• Partner with Social Producers to forecast resource needs using client content calendars, production schedules, deliverables, and anticipated production complexity.
• Maintain portfolio-wide visibility into staff utilization, resource availability, and production demand; identify capacity constraints and allocation opportunities proactively.
• Establish systems for resource planning, scheduling, and workload management that maximize productivity without compromising creative quality.
• Collaborate with creative leadership and cross-functional stakeholders to prioritize resources, resolve competing demands, and determine when external production support is needed.
• Architect and continuously optimize workflows spanning briefing, resource allocation, execution, post-production, approvals, and delivery.
• Develop tools, processes, and infrastructure that enable high-volume production while maintaining speed and quality.
• Establish systems for vendor onboarding, contracting, asset management, and production administration.
• Champion AI, automation, and emerging technologies that improve production efficiency and enable new capabilities.
• Build and maintain a flexible network of social-native creators, freelance talent, production specialists, and external vendors.
• Establish scalable production partnerships that can be activated quickly for changing client and content needs.
• Develop frameworks for choosing production approaches across internal resources, creators, and external partners.
• Identify new talent, technologies, and production methodologies that strengthen Viral Nation’s capabilities.
• Directly manage and develop Social Producers responsible for operational content delivery across client accounts.
• Establish production standards, workflows, and accountability across the team.
• Oversee team performance, workload distribution, and delivery excellence across the client portfolio.
• Foster a culture of resourcefulness, creative problem-solving, agility, and continuous improvement.

Benefits

• Comprehensive benefits and total rewards package; specific benefits are not listed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed