Harry’s Head of Social, Content & Creators
About The Position
The Head of Social, Content & Creators will lead the creation and execution of strategies that differentiate and elevate Harry’s in a competitive online marketplace. The role oversees social media, creator marketing, sponsored collaborations, and storytelling to increase brand awareness and strengthen the brand’s connection with its audience. It will guide channel strategy and ensure content aligns with Harry’s brand values, messaging, and goals, including its ambition to be the world’s most honest men’s grooming brand. The role will build on existing content franchises and develop new ones, while working with the Social Impact team to help men access mental health care. This position leads Harry’s Social, Content, & Creator team and reports to the Head of Harry’s Creative & Social. It works cross-functionally with Brand Management, Omni channel Go-to-Market, Social Impact, Insights, DTC, Creative/Design, and Growth. The role also manages external agencies, production partners, and talent, owns social reporting and analytics, and manages a dedicated budget. The Harry’s working model is in-office Tuesday, Wednesday, and Thursday at the company’s SoHo office.
Requirements
- 8–10 years of experience making creative, share-worthy content.
- Extensive experience managing high-impact social and creator campaigns.
- A proven track record of commissioning or executive producing engaging video content across social channels.
- Experience with strategic oversight of agency partnerships and building cross-functional relationships.
- Ability to anticipate trends and consumer behavior in fast-paced environments.
- Ability to evaluate and clearly articulate why content works, then quickly build and iterate on improved content.
- Experience setting strategy, driving measurement, and managing small teams toward a common vision.
- Scrappy, forward-thinking approach and ability to think outside the box.
- Passion for memorable, impactful communication and ability to adapt to changing consumer and technology trends.
Responsibilities
- Develop and implement integrated content strategies across social media, creator collaboration, and storytelling to increase brand awareness.
- Ideate and execute social-first activations.
- Develop creator marketing strategies that expand brand reach and authenticity, including identifying relevant communities and talent.
- Oversee strategy for Instagram, TikTok, YouTube, and LinkedIn, ensuring content aligns with Harry’s brand voice, core customer, and business goals.
- Use analytics to optimize social engagement and growth; define and iterate on how Harry’s appears across content mediums and communications channels.
- Partner with the Creative Director to define content voice, guidelines, and visual style, and establish the right mix of top-of-funnel entertainment content.
- Guide the development of compelling content across platforms in support of strategic objectives and brand standards.
- Lead team members developing content ideas and contracting with creators and agencies to develop and produce content.
- Manage relationships with production houses, creative agencies, and talent; serve as the primary point of contact for external communications and campaign management.
- Lead and mentor a growing team, set goals, manage workloads, support professional development, and foster continuous learning and adaptation to trends and platforms.
- Monitor and analyze content effectiveness, refine approaches, and own social reporting and analytics to demonstrate social media’s contribution to brand growth.
- Set goals for creators and social reach.
- Allocate and manage a dedicated budget to achieve strong outcomes.
Benefits
- Medical, dental, and vision coverage.
- 401(k) match.
- Equity in Mammoth Brands.
- Flexible time off and working hours.
- Learning and development stipend.
- Sabbatical after 5 years (4 weeks), 10 years (6 weeks), and 15 years (8 weeks).
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood.
- In-person and virtual events, including happy hours, team-building events, and rooftop parties.
- Free products from the company’s family of brands.
- In-office amenities include bagels on Wednesdays, lunch on Thursdays, and kitchens stocked with snacks, coffee, and drinks.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
