Head of Content

vCluster Labs

3d • $150,000 - $175,000 • Remote

About The Position

The Head of Content at vCluster Labs will build and lead a content engine positioning the company as a reference point for how AI clouds and enterprises build and operate AI infrastructure. The role owns content strategy across buying stages, SEO and AI answer engine presence, and flagship thought leadership, with performance measured through trials, demos, and influenced pipeline. The Head of Content will bring product marketing, DevRel, creative, and ecosystem teams together on a coordinated growth-focused calendar.

The role develops distinct content tracks for AI cloud providers and enterprise buyers, including telcos launching GPU services, Fortune 500 AI Factories, and platform teams operating clusters across public and private clouds. It leads search and AI answer engine strategy across technical and business topic clusters, and owns the annual State of the AI Cloud report, executive thought leadership, and content chapters of the year-long brand campaign.

The Head of Content will oversee a unified content calendar and a production program that ramps to two to three SEO-led technical posts per week, one webinar per month, two benchmarks or reference architectures per year, and four new customer stories per year. The role will create AI-assisted workflows for research, drafting, technical review, and repurposing, while ensuring content is accurate, supported by approved proof, on brand, and precise about technical claims. It will establish organic, AI referral, and conversion baselines, set targets, and report content’s contribution to sourced and influenced pipeline.

Early goals include completing an SEO and AEO audit and prioritized plan within the first 30 days; improving organic and AI referral traffic and conversion within three months; appearing in AI answer engine results for top category prompts; and attaching content to a growing share of Tier 1 and Tier 2 opportunities by the end of 2027. vCluster Labs is a venture-backed, remote-first company headquartered in San Francisco. It builds infrastructure software for AI cloud providers and AI factories and has a distributed team.

Requirements

• 10 or more years of experience in B2B content marketing.
• At least five years leading content strategy for technical or infrastructure products sold to enterprise buyers.
• A portfolio demonstrating category-defining thought leadership and content that measurably drove pipeline.
• Expert writing and editing skills, including the ability to interview principal engineers and create content that resonates with CTOs.
• Deep, current SEO experience and a working point of view on AEO and generative search.
• Fluency with GA4, Search Console, Ahrefs or Semrush, and a CMS such as Webflow.
• Experience using AI tools such as Claude, along with research, SEO, and AEO platforms, to produce high-quality technical content; ability to verify technical claims and understand the limitations of these tools.
• Comfort with cloud infrastructure, Kubernetes, HPC, or GPU computing concepts, and willingness to deepen technical knowledge.
• Experience running a content calendar across DevRel, Product Marketing, freelancers, and agencies.

Nice To Haves

• Experience in AI infrastructure, open source, or developer tools, including marketing to enterprise platform engineering and infrastructure teams.
• Experience producing research reports or working with industry analysts.
• A track record of executive ghostwriting and media placement.

Responsibilities

• Map content to buyer questions and buying stages, with separate content tracks for AI cloud providers and enterprise buyers.
• Provide quarterly campaign kits and Field and ABM teams with business cases, account-tailored pages, event follow-ups, and nurture content.
• Lead SEO and AI answer engine strategy across the company’s core technical and enterprise topic clusters.
• Create pillar pages, supporting technical posts, and clear conversion paths to a free trial, demo, or conversation for each topic cluster.
• Own the annual State of the AI Cloud report and content chapters of the year-long brand campaign.
• Ghostwrite and place executive bylines, talks, and points of view for the CEO and CTO, and develop the enterprise narrative for AI Factories, telcos, and platform teams.
• Run one content calendar with DevRel and Product Marketing.
• Ramp content production to two to three SEO-led technical posts per week, one webinar per month, two benchmarks or reference architectures per year, and four new customer stories per year.
• Build AI-assisted workflows for research, drafting, technical review, and repurposing.
• Ensure content claims are grounded in approved proof, technically correct, on brand, and precise about the isolation boundary.
• Baseline organic, AI referral, and conversion metrics; set targets; and report content’s contribution to sourced and influenced pipeline.
• Complete an SEO and AEO audit and deliver a prioritized plan within the first 30 days.
• Improve organic and AI referral traffic and conversion within three months, and increase the company’s appearance in AI answer engine results for top category prompts.
• Help content become attached to a growing share of Tier 1 and Tier 2 opportunities by the end of 2027.

Benefits

• Competitive compensation package, including equity.
• Health, dental, vision, and life insurance, including plans for eligible dependents; benefits vary by country.
• Flexible working schedule, with emphasis on results rather than fixed clock-in and clock-out times.
• Flexibility about where employees work and willingness to adjust the work environment as circumstances change.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed