Head of Creator Content

System1 • Los Angeles, CA

1d • Onsite

About The Position

System1 is hiring a Head of Creator Content to build and scale a creator-led video advertising program. This onsite role is based at the company’s headquarters at 4235 Redwood Ave., Los Angeles, CA 90066. The role will create a performance-based creator model, develop a network of creators, and deliver a steady pipeline of ad-ready videos for paid social campaigns. The target is 300 or more new UGC ad variations per month within the first two quarters.

The position partners closely with paid media buyers to test creative on Meta, TikTok, and YouTube, assess metrics such as hook rate, hold rate, CPA, and ROAS, and rapidly determine what to stop or scale. It also establishes the tooling and processes for briefing, review, payment, rights management, and asset tracking. The role is expected to create content directly when needed, including filming, editing, and posting proofs of concept.

System1 is an AI-powered customer acquisition and marketing platform that operates consumer properties including MapQuest, CouponFollow, and Startpage, and acquires audiences across search, social, display, and native channels. The company offers competitive salary, bonus, and equity, along with the benefits listed below.

Requirements

• Experience building or scaling a creator or UGC advertising program, ideally at a fast-growing consumer app or DTC brand.
• Ability to demonstrate results with metrics such as monthly video volume, creators managed, and ads scaled on paid spend.
• Strong knowledge of short-form video, including effective hooks and current trends.
• Performance-marketing mindset, treating creative as a lever for CPA.
• Builder mentality and ability to establish practical systems quickly.
• Clear, fast writing skills for briefs, scripts, and creator outreach.

Nice To Haves

• An existing personal following or a track record of creating content that performs organically.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, or creative analytics tools such as Motion.
• Experience with creator payment and rights platforms, whitelisting, or Spark Ads.
• Experience with AI video and editing tools such as CapCut, Descript, AI avatars, or voice tools.
• Bilingual content creation, especially Spanish.

Responsibilities

• Build the creator program from the ground up, including a performance-based compensation model.
• Source, vet, onboard, and manage a bench of 50 or more creators across TikTok, Instagram, and YouTube, and retain high-performing creators.
• Deliver 300 or more new UGC ad variations per month within the first two quarters and maintain a full production pipeline.
• Write creative hooks, angles, scripts, and shot lists, using paid performance insights to inform new briefs each week.
• Partner with paid media buyers on Meta, TikTok, and YouTube to test creative, assess hook rate, hold rate, CPA, and ROAS, and quickly stop or scale ads.
• Establish processes and tooling for creator briefing, review, payment, rights management, and asset tracking.
• Film, edit, and post content when needed to produce a fast proof of concept.
• Lead the creator content program and its creative production from the front.

Benefits

• Competitive salary, bonus, and equity.
• Generous paid time off and 11 company holidays.
• Open sick time.
• 100% covered medical, dental, and vision insurance for employees.
• 401(k) with employer match.
• Health and dependent care flexible spending accounts.
• Paid professional development.
• Leadership and growth opportunities.
• Virtual company and team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed