Head of Content

Cantina • Los Angeles, CA

7d • $225,000 - $300,000

About The Position

Cantina is seeking a Head of Content to build the content operation for Cantina Labs across more than 75 niche content areas. Cantina Labs enables people without special technical skills to create high-production-value, character-driven videos. The role will develop and run a high-output social content operation, recruit and lead a network of content producers and video editors, and translate product capabilities into compelling content tailored to different platforms and communities.

The Head of Content will set multichannel strategy, with an emphasis on viral content on X, and develop platform-specific formats. This hands-on role includes pitching concepts, writing briefs and scripts, producing examples, improving edits, building AI-native production workflows, and collaborating with product teams. Success will be measured using reach, retention, shares, product visits, signups, and activation.

Requirements

• Experience building and running high-output social content teams and managing multiple accounts with more than 100,000 followers.
• Ability to recruit and manage a creator operation of 20 or more people.
• Track record of viral content, particularly on X, and understanding of the platform’s culture and how video, copy, and conversation work together.
• Excellent creative judgment and ability to identify strong concepts and explain how to improve content.
• Strong writing and storytelling skills across briefs, scripts, social copy, and educational content.
• Hands-on experience with video editing, motion graphics, and AI-native production workflows.
• Ability to work across varied niches while keeping content specific to each.
• Operational discipline in production calendars, review cycles, creator feedback, and publishing cadence.

Responsibilities

• Define multichannel social content strategy, focusing on viral content on X and formats tailored to other platforms.
• Turn product features and use cases into launches, tutorials, showcases, recurring series, and entertaining shareable content.
• Develop a content program across more than 75 niches by identifying creators, understanding audiences, and creating community-specific formats.
• Recruit and manage a team of content producers and video editors, supported by creative leads, briefs, and an effective production system.
• Pitch ideas, write scripts and briefs, create example videos, and contribute to edits to strengthen hooks and endings.
• Build workflows for AI generation, editing, motion graphics, review, publishing, and rapid iteration.
• Partner with product teams to showcase new capabilities and bring creator feedback into product development.
• Track reach, retention, shares, product visits, signups, and activation to evaluate content and product engagement.

Benefits

• Competitive salary and generous company equity.
• Medical, dental, and vision insurance, with 99.99% of premiums covered by Cantina.
• 42 days of paid time off, comprising 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays.
• Generous parental leave and fertility support.
• 401(k) retirement savings plan.
• Lifestyle spending account of $500 per month.
• Complimentary lunch and snacks for in-office employees.
• One Medical membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed