Head of Content and Production

通用磨坊股份有限公司 • Minneapolis, MN

1d • $128,900 - $214,900 • Onsite

About The Position

General Mills is seeking a Head of Content and Production to lead its Global Content Studio, an integrated team that creates and produces marketing content for the company’s portfolio of brands. Based in Minneapolis, Minnesota, the studio collaborates with brand teams, creative agencies, an in-house production partner, and specialist partners to develop campaigns and deliver required content adaptations and versions. The studio serves North American retail, pet, and international businesses.

The role will guide the studio’s future growth by improving collaboration among team members and partners, evolving capabilities to meet changing business needs, and ensuring production is high-quality, effective, and financially responsible. The position oversees content and production strategy, team development, campaign execution, production operations, budgets, partner relationships, risk practices, and performance reporting. It also evaluates emerging production capabilities, including modular content, content automation, asset management, and AI-enabled production.

This position is based in Minneapolis, Minnesota. Relocation support is offered to candidates outside the location. Applicants must be authorized to work full-time in the United States; international relocation or international remote-work arrangements will not be considered, and General Mills will not sponsor work visas. Applicants must be at least 18 years old. The annual salary range is $128,900–$214,900. The company describes a Total Rewards package that includes health benefits, retirement and financial wellbeing, time-off programs, wellbeing support, and perks; employees may also be eligible for an annual incentive program.

Requirements

• Bachelor’s degree, preferably in Communications, Marketing, Advertising, Film, or a related field.
• 10 or more years of experience in marketing, content creation, production, or a related field.
• 5 or more years of experience leading a team.
• Consumer packaged goods or other consumer-brand experience, particularly in a portfolio environment.
• Hands-on leadership experience creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.
• Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.
• Sound understanding of risk management for creative and production work, rights and talent contracts, privacy, and security.
• Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multifaceted plans and productions.
• Must be currently authorized to work in the United States on a full-time basis; work visa sponsorship is not available.
• Must meet the minimum age qualification of 18 years.

Nice To Haves

• Experience balancing the needs of brand partners and creative agency partners.
• Familiarity with bid sheets, talent negotiation and payments, and creative asset trafficking across marketing communications channels.
• Experience evolving production capabilities, processes, or partner models as business needs change.

Responsibilities

• Set the near- and long-term vision, priorities, roadmap, and processes for enterprise content creation and production.
• Lead and develop a high-performing team of internal production professionals and foster a cohesive approach with external agency and specialist partners.
• Partner with brand stakeholders and creative agencies to guide major campaign productions from concept to execution.
• Oversee efficient, high-quality adaptations, extensions, and versions of campaign content with the in-house production team.
• Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.
• Manage the agency production partner roster and maintain specialist partners for overflow and projects requiring distinct capabilities.
• Serve as an escalation point, solve problems, and remove roadblocks across projects and teams.
• Establish and reinforce production guidelines and best practices, considering risk, rights, talent, privacy, security, inclusion, and sustainability commitments.
• Identify and evaluate evolving production capabilities, including modular content, content automation, asset management, and AI-enabled production.
• Collaborate with partners across Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.
• Track and communicate team outputs and results against quarterly and annual goals and key performance indicators.

Benefits

• Health benefits
• Retirement and financial wellbeing programs
• Time-off programs
• Wellbeing support
• Perks
• Potential eligibility for an annual incentive program
• Relocation support for candidates outside Minneapolis

What This Job Offers

• Job Type: Full-time
• Career Level: Director