Head of Creators

Trybe

8d

About The Position

The Head of Creators will build and run Trybe’s creator program, recruiting, supporting, and coaching creators to share their Trybe success stories through paid ads and organic content. The role will also develop creator content that demonstrates Trybe’s value to brand owners and encourages them to join the platform.

A major focus is expanding creator programs internationally, beginning with Australia, the UK, and Europe, and then reaching additional markets. The role will identify local creators and help them create content suited to their audiences. This is a hands-on position requiring an understanding of creators and effective content, along with the ability to build and manage a growing program.

Success includes maintaining a consistent pipeline of compelling creator content, helping creators improve through useful feedback, building international programs whose content resonates locally, and producing content that attracts creators and brands. The company welcomes candidates from within the Trybe community. The hire may continue creating content on Trybe while owning and growing the program.

Requirements

• Experience managing creator partnerships, UGC programs, influencer marketing, or a creator community.
• A strong eye for content and an understanding of what makes people stop scrolling, watch, and take action.
• Ability to give clear, practical feedback on hooks, storytelling, messaging, and delivery.
• Strong relationship-building skills and a genuine interest in helping creators succeed.
• Excellent organization and follow-through, with the ability to manage multiple creators and content projects at once.
• Comfort using performance data and feedback to guide creative decisions.
• Ability to work independently, take ownership, build processes, and move quickly.

Nice To Haves

• Already being a Trybe creator.
• Experience creating successful paid social content.
• Experience building creator programs across multiple countries.

Responsibilities

• Build and own Trybe’s creator program, managing recruiting, onboarding, content submissions, feedback, and ongoing creator relationships.
• Identify and recruit creators with compelling stories, strong content skills, and an authentic connection to Trybe.
• Coach creators to develop strong hooks, clear stories, and effective content while preserving their individual voices.
• Develop creator stories that encourage creators to join Trybe and demonstrate Trybe’s value to brand owners.
• Lead international expansion by building creator programs in Australia, the UK, Europe, and additional markets, adapting briefs and messaging to local audiences.
• Partner with the growth team to coordinate content priorities and testing, review performance, and apply insights to future content.
• Manage creator communications, briefs, deadlines, submissions, and follow-ups.
• Ensure creators understand what strong content looks like and receive guidance to improve.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed