Harry’s Head of Social, Content & Creators
About The Position
The Director of Social, Content & Creators for Harry’s leads the creation and execution of innovative strategies to differentiate and elevate the brand in a competitive online marketplace. The role integrates social media, creator marketing, sponsored collaborations, and storytelling to increase brand awareness and make Harry’s a brand people root for. It drives strategic planning for channels in alignment with brand values, messaging, and goals, including the ambition to be the world’s most honest men’s grooming brand. The director will build on existing franchises, develop new ones, and work with the Social Impact team to help men access mental health care. The director oversees channel strategy and social-first activations; develops creator and content strategies; manages social channels and their performance; and guides content creation across platforms. The role partners with the Creative Director on voice, guidelines, and visual style, and leads a team responsible for channel management, content production, and keeping Harry’s top of mind online. It also manages agencies, production houses, and talent, owns social reporting and analytics, sets goals for creator activity and social reach, and manages a dedicated budget. The position reports to the Head of Harry’s Creative & Social. It leads the Harry’s Social, Content, & Creator team and works cross-functionally with Brand Management, Omni channel Go-to-Market, Social Impact, Insights, DTC, Creative/Design, and Growth. The role offers the opportunity to influence Harry’s market presence and consumer engagement, delivering measurable results and contributing to growth and innovation.
Requirements
- 8–10 years of experience making creative, share-worthy content.
- Extensive experience managing high-impact social and creator campaigns.
- Proven track record of commissioning or executive producing highly engaging video content across social channels.
- Expertise in strategic oversight of agency partnerships and building cross-functional relationships.
- Ability to thrive in a fast-paced environment and anticipate trends and consumer behaviors.
- Ability to understand and articulate why content is working, and quickly build and iterate on stronger content.
- Passion for creating memorable, impactful communication and ability to adapt to shifting consumer and technology trends.
- Scrappy, forward-thinking approach and ability to think outside the box.
- Experience setting strategy, driving measurement, and managing small teams with a common vision.
Responsibilities
- Develop and implement content strategies integrating social media, creator collaboration, and storytelling to increase brand awareness.
- Ideate and execute social-first activations.
- Craft and execute creator strategies that expand brand reach and authenticity, including identifying relevant communities and talent.
- Oversee strategy for Instagram, TikTok, YouTube, LinkedIn, and other social channels, ensuring content aligns with Harry’s brand voice, core customer, and business goals.
- Use analytics to optimize engagement and growth.
- Define and iterate on how Harry’s appears across content mediums and communications channels, partnering with the Creative Director on voice, guidelines, and visual style.
- Determine the appropriate mix of top-of-funnel entertainment content.
- Guide the creation of compelling content across platforms in line with strategic objectives and brand standards.
- Lead team members developing content ideas and contracting creators and agencies to develop and produce content.
- Manage relationships with production houses, creative agencies, and talent; serve as the primary contact for external communications and campaign management.
- Lead and mentor a growing team, set goals, manage workloads, and support professional development.
- Build a team culture focused on learning, brainstorming, creating, measuring, reporting, and adapting to trends and platforms.
- Monitor and analyze content effectiveness and refine approaches.
- Own social reporting and analytics and demonstrate social’s role in Harry’s brand growth.
- Set goals for creators and social reach.
- Allocate and manage a dedicated budget to drive the best overall outcomes.
Benefits
- Medical, dental, and vision coverage
- 401(k) match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- Sabbatical leave: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- In-person and virtual events, including happy hours, team-building events, and rooftop parties
- Free products from the company’s family of brands
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
