Head of Sales

Reacher•Remote, Remote
•Remote

About The Position

Reacher is hiring a senior, hands-on Head of Sales to own sales operations and lead the Account Executive (AE) team. Reacher is an AI-powered TikTok Shop affiliate platform trusted by more than 3,000 brands. The role will take over the operations, accountability, and reporting work currently handled by the founders, while ensuring AEs remain focused on selling. The Head of Sales will establish territories, make quotas and performance visible, build sales processes, manage the team, and support growth across the US, Canada, and other English-speaking markets. The position is remote, with US candidates preferred; San Francisco or Los Angeles is a plus.

Requirements

  • Experience as a Head of Sales, VP of Sales, or in a similar role at an early-stage or growth-stage company.
  • A track record of setting territories, tracking quotas, and building sales processes.
  • Experience managing AEs and creating accountability without needing to close every deal personally.
  • Comfort working at a startup and initially doing the sales operations work directly.
  • Clear communication and a bias toward simple systems and visible numbers.

Nice To Haves

  • B2B SaaS sales leadership experience, especially selling to e-commerce brands or agencies.
  • Familiarity with TikTok Shop, social commerce, or creator marketing.
  • Experience with CRM and sales operations tools such as HubSpot.

Responsibilities

  • Manage the AE team, including performance coaching and day-to-day accountability.
  • Set territories and keep quotas, leading metrics, and attainment visible.
  • Build and run sales processes, including pipeline hygiene, forecasting, reporting, and regular sales operations cadences.
  • Hold the team accountable for outreach volume, conversion, and quota.
  • Work with the founders so AEs can focus on selling while owning the operating system around them.
  • Hire and ramp AEs as the company grows across the US, Canada, and other English-speaking markets.
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