Head of Product Marketing

SUBSCRIBE • New York, NY

1d

About The Position

SUBSCRIBE is an enterprise software solution providing electronic subscription document technology and an order management system for alternative product transactions. Our technology allows allocators, sponsors, and service providers to digitize the entire onboarding, investment, and reporting process for alternative investments. Through our open-architecture platform, all stakeholders are easily connected to a central venue allowing for collaboration that reduces errors, saving time and money. Our mission is to give our clients control and reduce friction for a very painful investment process through the use of our platform.

This is a leadership role with real ownership within a small but growing team. The Head of Product Marketing will sit at the intersection of product, revenue, and market strategy, shaping how SUBSCRIBE wins in a complex, relationship-driven industry. This role involves setting strategy, understanding the customer, driving positioning and differentiation, leading GTM execution, leveraging AI, building the product marketing function, and driving outcomes.

Requirements

• 7+ years in product marketing or GTM strategy for B2B SaaS, with at least 2 years in a senior or lead role.
• Track record of influencing pipeline, improving win rates, or accelerating adoption, not just producing content.
• Deep understanding of the B2B buying cycle, including how complex, multi-stakeholder deals progress across long sales cycles.
• Experience building personas, mapping customer journeys, and using that intelligence to shape positioning and sales plays.
• Proven positioning and messaging skills: ability to take a complex, technical product and turn it into a story that resonates with buyers across website copy, sales decks, one-pagers, demos, and competitive battlecards.
• Strong GTM execution instincts: experience leading product launches end-to-end, coordinating across product, sales, and marketing to drive adoption and revenue outcomes.
• AI-native working style: actively use AI tools to accelerate research, draft content, build demos, and scale output. Curiosity about how AI is changing buyer behavior and reshaping distribution and social algorithms for B2B marketing.
• Cross-functional leadership: ability to align product, sales, and marketing around a shared narrative and strategy, and communicate crisply with executives using metrics, trade-offs, and clear recommendations. Influence without authority and build credibility by delivering.
• Bias toward action and outcomes: move with urgency, operate with discipline, and hold yourself accountable to metrics that matter.
• Comfort with complexity: ability to go deep and earn the trust of sophisticated buyers by demonstrating genuine understanding of their world in the nuanced, compliance-heavy alternative investments industry.
• Attention to detail, without losing sight of the big picture.
• Experience with modern marketing tools (HubSpot, Marketo, Salesforce, or similar) for campaign execution, lead tracking, and pipeline visibility.

Nice To Haves

• Familiarity with alternative investments, fintech, or financial services is a strong plus (not required).

Responsibilities

• Set strategy: Connect product, market, positioning, and revenue strategy into a unified go-to-market plan. Own the narrative that drives pipeline, expansion, and competitive differentiation.
• Know the customer: Build deep fluency in buyer personas, pain points, use cases, and objections. Understand how decisions get made across a long B2B buying cycle, from allocator to compliance to operations, and use that knowledge to shape messaging, content, and sales engagement.
• Drive positioning and differentiation: Turn complex products into clear, compelling value propositions. Define why SUBSCRIBE wins, against which alternatives, and for whom. Arm every customer-facing team with the language and proof points to execute on that story.
• Lead GTM execution: Own product launches, sales enablement, adoption programs, and cross-functional alignment across product, sales, and marketing. Build the operating cadences and launch playbooks that move SUBSCRIBE from announcement to revenue impact.
• Leverage AI to move faster and scale output: Use AI tools to accelerate content creation, demo production, and research. Understand how AI is reshaping buyer behavior and how evolving social and distribution algorithms are changing how product marketing reaches and influences buyers.
• Build the function: As an early marketing leader, help define how product marketing operates at SUBSCRIBE: what gets measured, how we communicate to market, and how we scale the team over time.
• Drive outcomes, not activity: Define success metrics, build dashboards, and connect product marketing work directly to pipeline, win rates, adoption, and retention.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed