Head of Marketing

Gray Capital LLC • Indianapolis, IN

1d

About The Position

Gray Capital is seeking a Head of Marketing, a senior, hands-on marketer to own the Gray Capital brand and drive marketing strategy across its investment platform and residential portfolio. This role requires a builder, executor, and strategic partner to leadership, operating with a high degree of autonomy. The ideal candidate will manage one marketing professional and be adept at crafting investor communications, optimizing digital acquisition campaigns, and refreshing brand systems.

Requirements

• 7+ years of marketing experience, preferably some in real estate, financial services, or investment management
• Proven track record building and executing multi-channel marketing strategy
• Tech forward, experience with AI, CRM/marketing automation platforms
• Experience with digital marketing: paid search/social, SEO, email, and analytics
• Comfortable producing and directing design assets
• Familiarity with multifamily or commercial real estate
• Self-directed
• Comfortable in a leadership role

Responsibilities

• Own the Gray Capital brand across all touch points, maintaining visual identity, voice, and positioning.
• Develop investor-facing materials including investor decks, deal communications, deal summaries, and quarterly updates in partnership with the investment team.
• Support capital raise efforts with compelling marketing collateral, translating complex investment theses into clear narratives.
• Oversee website strategy, SEO, paid digital, social media, and email marketing across Gray Capital and Gray Residential channels.
• Set and oversee the marketing strategy for Gray Capital's portfolio, including listing platforms, ILS management, photography standards, and campaign performance.
• Build a content engine including market commentary, portfolio updates, and social presence to elevate Gray Capital's profile.
• Own marketing's presence in HubSpot (CRM), establish attribution and performance reporting, and ensure marketing activity translates to measurable outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed