Head of Marketing

Sola Kids Dental • Los Angeles, CA

3d • $125,000 - $150,000 • Remote

About The Position

Sola Kids Dental & Orthodontics is scaling into markets across the Western US with a goal to be the leading provider of dentistry and orthodontics to kids and families on Medicaid. We are a multi-site consumer healthcare start up capitalized for growth and building a team to scale. We are hiring a Head of Marketing to own brand, digital marketing, and social across the Sola platform. This will be our first corporate marketing hire. You'll manage a million-dollar-plus marketing budget, work directly with the CEO and have a high level of board exposure, autonomy, and upside.

Requirements

• Top performer at a consulting firm or investment bank with 2-4 years of experience and exposure to marketing.
• Willing to roll up your sleeves to become an expert on digital and physical marketing in the first 3 months on the job.
• 3-6 years in digital marketing, growth, or performance marketing roles at a high-growth tech startup or a multi-site healthcare or consumer company.
• Horsepower, ownership, and deep interest in marketing and multi-site healthcare.

Nice To Haves

• Spanish fluency.

Responsibilities

• Define our visual identity and voice for multi-state expansion.
• Audit every patient touchpoint (exterior signage, waiting room, intake forms, appointment reminders, post-visit communications) and bring them onto a consistent, intentional system.
• Own creative production for billboards, in-office collateral, digital ads, and our website.
• Own new patient acquisition across paid search, paid social, local SEO, Google Business profiles, direct mail, and community/school partnerships.
• Manage our agency relationships, set the monthly budget across channels, and hit CAC targets by office.
• Oversee the strategy and execution of organic Instagram, TikTok, and Facebook in English and Spanish.
• Build a content calendar, direct the creators, and grow followers and engagement in each local market we serve.
• Build the pre-opening marketing playbook new markets and offices: geo-targeted paid media, local SEO setup, community outreach, grand-opening events, and the first 90 days of patient acquisition.
• Build the marketing dashboard.
• Report weekly on spend, CAC, CPL, and new patient acquisition.

Benefits

• Ownership: As we scale, you’ll lead the strategy and execution of a seven-figure marketing budget.
• Mission: We are changing lives through exceptional dental care.
• Mentorship: Work closely with the CEO and learn how to operate a growth stage consumer healthcare start up.
• Growth: We’re on the ground floor of multi-state expansion. You’ll take part in the growing responsibilities and economics that come with our success.
• Compensation: Target annual compensation of $125K-$150K, plus meaningful upside tied to individual and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed