Head of Marketing

Bobyard•San Francisco, CA

11h•Onsite

About The Position

Bobyard automates construction takeoff with AI, using computer vision and natural language processing to read drawings much faster and more accurately than manual methods. Having recently secured $35 million in Series A funding led by 8VC and launched Bobyard 2.0, the company is expanding its reach from landscaping into new sectors like drywall, plumbing, and HVAC. With a proven product, Bobyard is now seeking to build a matching brand and marketing engine to support its growth. This role is a unique opportunity to establish and lead the marketing function from its inception, aiming to make Bobyard the definitive brand in AI for construction.

Requirements

10+ years in B2B marketing, with 3+ years leading the function
Taken a company from Series A to Series C or beyond
High-growth SaaS, vertical software, or industrial tech experience preferred
Operator and strategist: Equally comfortable deep in HubSpot workflows and presenting the three-year brand plan
Proven builder: Built a marketing engine from 0 to 1 — and scaled it past $10M+ in pipeline
Strong opinions on playbooks and know when to break them
Category thinker: Launched products, defined positioning, and made a complex technical product feel obvious
Leader of leaders: Hired and managed PMM, performance, content, and design
Taste and speed: Move fast, write well, have an eye for great creative
Construction-curious, mission-driven: Want to build software for the people who actually build the world.

Responsibilities

Category creation: Make "AI takeoff" synonymous with Bobyard. Define our narrative for every trade we enter and ensure the market feels our launch before competitors react.
The full GTM engine: Brand, product marketing, performance, content, SEO, field, partnerships, events, and comms. Connect it all to pipeline and revenue.
Product launches that win markets: Own GTM for Bobyard 2.0 and beyond. Turn complex CV models into stories contractors repeat on jobsites.
Demand generation at scale: Build the paid and organic machine that turns spend into qualified pipeline. Know your CAC, payback, and what to kill by Friday.
Sales enablement: Arm AEs with decks, demos, case studies, and competitive intel that actually closes deals.
Brand and creative: Set the bar. Bobyard should look and feel like the most sophisticated software our customers will ever touch — because it is.
Team building: Hire, coach, and scale a high-performing team. Know when to use agencies, when to hire in-house, and when to take the moonshot bet yourself.
Analytics and truth: Build the dashboard the board sees. Pipeline sourced, win rate by message, ROI by channel. No vanity metrics.