Head of Marketing

Thomson Reuters•McLean, VA

1d•Hybrid

About The Position

As the Head of Marketing at TRSS, you will serve as the senior marketing leader responsible for building and driving the full marketing function from brand and demand generation to product marketing, corporate strategy, and growth. This is a uniquely expansive leadership role that sits at the intersection of marketing, product, and business strategy. This role will report directly to the Chief Growth Officer. You will own the company's market presence end-to-end, leading a team across brand, content, demand generation, product marketing, and customer marketing, while also playing an active role in shaping TRSS's long-term growth strategy through market intelligence, M&A evaluation, and identification of strategic partnerships and expansion opportunities. Critically, this role serves as the connective tissue between customer needs, product development, technology, and revenue, ensuring that how we build, market, sell, and grow as a company are always grounded in real market and customer intelligence. As a highly visible leader, you will ensure TRSS is positioned for sustainable, scalable growth across Government and Commercial markets, while building and developing a high-performing marketing organization.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
12+ years in Marketing, with a meaningful portion in senior or executive marketing roles, and strong SaaS experience.
Demonstrated success leading and scaling a full marketing function, including team management, budget ownership, and cross-functional leadership.
Deep expertise in product marketing, with a track record of owning positioning, messaging, and go-to-market strategy for complex B2B or enterprise solutions.
Demonstrated experience contributing to growth strategy initiatives, including M&A evaluation, market entry, or strategic partnerships.
Expertise in demand generation, brand strategy, and integrated marketing program development and measurement.
Expertise in competitive intelligence, market research, and translating insights into executive-level recommendations.
Experience owning or leading a formal Voice of the Customer program or equivalent customer insight function.
Proven track record of managing end-to-end product launches and multi-channel go-to-market campaigns.
Executive-level communication and storytelling skills, with the ability to influence both internal stakeholders and external audiences.
Proven leader who attracts, develops, and retains top marketing talent and fosters a high-performance team culture.
Strategic thinker who can operate at the 30,000-foot level while also driving ground-level execution.
Proven ability to build trust and credibility with product and technology teams, translating market needs into language that resonates with builders and engineers.
Collaborative executive who builds strong cross-functional partnerships and knows how to operate effectively alongside peer leaders without creating overlap or confusion.
Passionate about technology and motivated to stay ahead of industry, regulatory, and competitive trends.
High degree of intellectual curiosity and business acumen, with the ability to connect market dynamics to business outcomes.
Ability to obtain and maintain a U.S. National Security Clearance.
U.S. Citizenship essential to comply with government contract/agency or department of Federal Government requirements.

Nice To Haves

Experience working in or with government and/or commercial compliance industries is strongly preferred.

Responsibilities

Lead a high-performing marketing team spanning brand, demand generation, content, product marketing, and customer marketing functions.
Establish a culture of accountability, creativity, and data-driven decision-making across the marketing organization.
Own the marketing budget, ensuring strategic allocation of resources across channels, programs, and headcount to maximize ROI.
Own and evolve the TRSS brand including brand architecture, visual identity, tone of voice, and market positioning ensuring consistency and impact across all touchpoints.
Collaborate with the Director of Communications to build and execute an integrated communications strategy that elevates TRSS's profile across government and commercial markets, including PR, thought leadership, events, and digital presence.
Position TRSS as an innovative, forward-thinking leader in its markets through a compelling and differentiated brand narrative.
Oversee and develop enterprise-level marketing campaigns and programs that build brand awareness, credibility, and preference among target audiences.
Own the demand generation strategy and execution across all channels including digital, content, events, and partner marketing with clear accountability for pipeline contribution and revenue influence.
Partner closely with Sales leadership to align marketing programs to revenue targets, pipeline goals, and sales cycle needs.
Build and optimize a full-funnel marketing engine that drives awareness, lead generation, and pipeline acceleration across both government and commercial segments.
Own marketing performance dashboards and reporting frameworks, tracking KPIs across the full funnel and communicating impact to executive leadership.
Develop compelling product positioning, messaging, and value propositions that resonate with buyers, decision-makers, and industry influencers across government and commercial sectors.
Ensure all messaging clearly articulates TRSS's differentiation and aligns with the company's overarching vision and growth objectives.
Translate complex technical capabilities into clear, customer-focused narratives that drive engagement and conversion.
Ensure product-level messaging is consistent with and complementary to broader brand strategy, maintaining alignment across all marketing programs and channels.
Own and lead TRSS's formal Voice of the Customer program, serving as the internal champion for the customer perspective across all products, technology, and go-to-market decisions.
Design and operationalize ongoing feedback mechanisms including customer interviews, surveys, advisory boards, and win/loss analysis to build a continuous and structured stream of customer insight.
Regularly present VoC findings to leadership to inform portfolio decisions, pricing strategy, and growth priorities.
Serve as the primary bridge between customer needs and product and technology development, ensuring that what TRSS builds is directly informed by market demand, customer pain points, and competitive gaps.
Partner closely with Product Management and Technology teams to bring the customer and market perspective into roadmap planning, prioritization, and feature development decisions.
Participate in product development cycles as the voice of the market by challenging assumptions, validating use cases, and ensuring new capabilities are developed with a clear go-to-market path in mind.
Build a deep understanding of the customer ecosystem, mapping TRSS solutions to key touchpoints within customer workflows and proactively anticipating how those workflows will evolve.
Lead comprehensive market research and competitive analysis to surface trends, emerging threats, white space opportunities, and shifts in the regulatory and technology landscape.
Monitor macroeconomic, industry, and competitor dynamics and translate findings into actionable strategic recommendations for executive leadership, product, and technology teams.
Serve as the internal authority on market intelligence, regularly briefing stakeholders and informing product roadmap, pricing, and go-to-market decisions.
Proactively identify emerging industry trends and position TRSS as an innovative, forward-thinking leader in its markets.
Lead cross-functional teams spanning product, technology, sales, and marketing — in the planning and execution of successful product launches and market expansion initiatives.
Develop and implement go-to-market strategies tailored to government and commercial compliance sectors, with a focus on driving awareness, pipeline, and revenue.
Partner with demand generation and content teams to produce impactful marketing materials and campaigns across the full customer lifecycle.
Equip sales teams with the training, tools, and resources needed to effectively position TRSS solutions, including collateral, battle cards, presentations, and objection-handling guides.
Act as a conduit between sales and product/technology teams, ensuring that field intelligence is systematically captured and translated into product and roadmap decisions.
Collaborate closely with the CGO and sales leadership to ensure marketing strategy is tightly aligned with revenue targets and pipeline goals.
Define and execute a multi-year marketing and growth strategy aligned with TRSS's business objectives and market opportunities.
Contribute to annual planning processes, including market sizing, opportunity prioritization, budget planning, and resource allocation recommendations.
Build and maintain dashboards and reporting frameworks to track the performance of marketing and growth initiatives against defined KPIs.

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance
Work from anywhere for up to 8 weeks per year
Career Development and Growth
Grow My Way programming
Skills-first approach
Industry Competitive Benefits
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Tuition Reimbursement
Access to Employee Stock Purchase Plan