Head of Marketing

Centier Bank•Merrillville, IN

1d•Onsite

About The Position

The Head of Marketing will support Executive Management in developing a strategic framework and long-term vision for Centier Bank's growth strategies. This role involves providing expertise, leadership, and innovation to translate goals and business strategy into results. The Head of Marketing will oversee the Bank’s integrated marketing strategies, brand management, market research, product marketing, marketing communications, public relations, as well as social and digital marketing strategies to deliver on the Bank’s vision and drive initiatives to support remarkable client experiences. The role will lead a core marketing and creative team and will work closely and collaboratively with other Senior Leaders, Line of Business leaders, as well as external partners. Centier Bank values diversity, its associates, and is built on corporate values of Caring, Loyalty, Integrity, Friendship, and Fun. The company has been recognized as the Best Bank to Work For in the state by American Banker and a Best Place To Work in Indiana (Hall of Fame), emphasizing associate well-being, work-life balance, and career growth.

Requirements

Proven leadership, strategy, analytics, and communication and management skills
Strategy planning and implementation to deliver measurable results
Exceptional marketing planning and execution skills; ability to translate business strategy into go-to-market plans
Thorough knowledge of marketing principles, brand, product and service management, sales, and business development; along with a demonstrated track record of success and performance
Advanced experience working with digital marketing technologies and communications channels including social, branding and messaging to different target audiences
Highly motivated, self-driven individual who can think strategically, operate independently, and take accountability
Ability to motivate, influence and collaborate with others both internally and externally
Team builder, coaching and mentoring to achieve results
Multi-tasking in a fast-paced environment while prioritizing your focus on most impactful activities to meet deadlines
Demonstrated proven and effective management skills
Proficient computer skills
Bachelor’s Degree in Business, Marketing, or related field and / or equivalent work experience
20+ years of experience in marketing or related field

Nice To Haves

Master’s Degree in Business, Finance or Marketing Preferred
10 years leading marketing, brand management and operational marketing initiatives in the banking industry desired

Responsibilities

Manage Marketing Department
Accountable as the key marketing leader in developing and executing fully integrated brand and marketing strategies resulting in measurable engagement and business outcomes, improved brand strength and memorable client experiences
Manage all aspects of marketing planning, budgeting, metrics, and reporting including alignment to each business line to ensure marketing plans are in lockstep with growth and profitability goals
Oversee all aspects of branding; marketing and advertising strategy; public relations; reputation management and crisis communications; content marketing; external communications; social media; and media relations
Develop tracking metrics and success criteria to measure results of marketing strategies and make evidence-based decisions
Understand the inter-connectivity of both traditional channels, as well as a digital channels, to support lead generation and grow new relationships
Identify market and client trends to support innovation and growth
Drive continued focus on building out marketing technology and strategy focused on personalization and real-time delivery of engagement
Play a key role in driving meaningful change within the organization
Demonstrate ability to partner and collaborate with Board of Directors and Executive Management and lines of business management to help shape the business and brand strategy
Build synergies between Marketing and line of business sales teams to develop an integrated client experience
Manage external marketing partners and agencies for creative, brand and marketing technologies
Assumes additional responsibilities as assigned