Head of Marketing

TourAxis • London, CA

2d • Hybrid

About The Position

This is a senior marketing leadership role at the heart of TourAxis's next growth chapter. You will own an end-to-end marketing strategy across multiple travel brands, from brand awareness and content creation through to performance marketing, inbound demand generation, and customer advocacy.

The role spans brand, digital, and revenue marketing across B2C and B2B channels, with a forward-looking focus on building influencer, affiliate, and referral programmes that complement and eventually reduce reliance on paid acquisition. You will work across multiple brands, balancing competing priorities with data-led decisions while staying closely partnered with Sales, Product, Operations, and Data & Finance.

This is a role for a marketer who combines strategic clarity with hands-on commercial rigour; someone who has built and scaled marketing functions, loves brand as much as performance, and brings the energy and adaptability to thrive in a fast-moving, multi-brand environment.

Requirements

• Senior marketing leadership in a multi-brand or complex organisation with at least £100M revenue - you have operated at scale and understand the complexity of competing priorities.
• Proven growth delivery in a digital-first environment, scaling acquisition through technology, automation, performance media, and data-led decision-making
• Deep working knowledge of digital acquisition channels: paid search, paid social, SEO, CRM, content marketing - with a track record of optimising across these simultaneously.
• Hands-on experience building referral, affiliate, influencer, or loyalty programmes, with measurable revenue impact.
• Strong commercial acumen: CAC, LTV, contribution margin, commission structures. You make ROI-driven decisions and can demonstrate them clearly.
• Experience scaling marketing functions through growth or transformation, and across geographies.
• Comfortable operating at pace, making prioritisation calls and trade-offs without losing sight of the bigger picture.
• Strategic and data-driven, with strong commercial judgement and the ability to translate insight into action quickly.
• A clear, confident leader who brings focus and momentum to complex, fast-moving environments.
• Creative thinker who balances bold experimentation with commercial discipline.
• Strong communicator with the ability to influence at senior level and inspire teams.
• Digitally fluent - comfortable with growth tech stacks, marketing automation platforms, CRM systems, and analytics tools.

Nice To Haves

• Strong track record in influencer marketing and creator partnerships, including contract structures, performance tracking, and content co-creation.
• Experience in travel, leisure, or experience-led consumer brands.
• Exposure to global or multi-market digital growth strategies.
• Scale-up or high-growth environment experience.
• Familiarity with matrix organisations and cross-functional ways of working.

Responsibilities

• Own end-to-end marketing strategy across all TourAxis brands, balancing competing priorities with data-led decisions.
• Ensure alignment between brand, performance, product, and sales activity; providing clear visibility of marketing impact at leadership level.
• Own the marketing budget and demonstrate clear ROI across all channels and brands.
• Represent marketing as a senior, commercially credible voice at leadership level.
• Partner closely with Sales, Product, Tour Delivery and Data & Finance to drive joined-up commercial delivery.
• Define and project brand positioning, tone of voice, and visual identity for TourAxis, Expat Explore, Group Tour Shop, Rail Rocker, and future brands.
• Lead branding and brand refresh initiatives where required, ensuring consistency while allowing each brand to remain distinct.
• Grow brand equity, trust, and relevance across core markets, with clear ambition to grow localised and regionalised top-of-funnel presence.
• Own the full-funnel digital acquisition strategy across paid search, paid social, SEO, email, and content.
• Set and continuously optimise CPA targets across all channels
• Leverage data, automation, and technology to improve targeting, personalisation, and conversion rates across the funnel.
• Develop a content strategy - building awareness, driving SEO performance, and equipping the business with compelling assets.
• Build influencer and creator strategies across brands, including micro-creators and real customers as brand advocates.
• Design and launch referral, affiliate, and loyalty programmes that reward advocacy and generate compounding acquisition.
• Enable customers to easily generate and share authentic content, shifting from campaign-based activity to long-term creator ecosystems.
• Lead, mentor, and develop a high-performing, multi-disciplinary marketing team across multiple sites, attracting, recruiting, and retaining top talent.
• Set clear goals, performance expectations, and delivery rhythms.
• Partner effectively with agencies and external specialists as required.
• Embed strong measurement, reporting, and optimisation practices across all functions.

Benefits

• Working with smart, engaged people who care deeply about travel and growth.
• Genuine autonomy to shape strategy and build something meaningful from the ground up.
• A business that values pace, adaptability, and practical innovation, not process for its own sake.
• Flexible working that supports great delivery.
• Being trusted to lead, and held accountable for results.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed