Head of Marketing

ChartHop•New York, NY

1d•Remote

About The Position

ChartHop is looking for a Head of Marketing to lead our marketing team. This person will report directly to the CEO and will be the architect of our go-to-market execution, bridging the gap between high-level brand awareness and rigorous, data-driven demand generation. The ideal candidate is a builder, comfortable with taking calculated risks and experimenting with marketing strategy to drive successful leads and revenue. They should have a demand generation focus and expertise, experience in a B2B SaaS company (preferably in HR technology, Data Analytics, or AI spaces), and be comfortable in early-stage, pre-Series C companies. An AI-curious mindset and data fluency are also essential.

Requirements

Leader with a demand generation focus and expertise.
Experience working at a B2B SaaS company, with preference for companies in the Human Resources technology, secondary would be Data Analytics, and AI spaces.
Comfortable with and have been at pre-Series C companies.
AI-curious and understand how AI has substantially changed the marketing landscape and how we can leverage it.
Data fluency and understand how to review it to make more precise decisions that focus on results.
Experience in leading and elevating a marketing team, strategy, and impact.
Experience with taking calculated risks and experimenting with marketing strategy.
Experience with HubSpot, Salesforce, or similar marketing tech stack.
Experience managing external agencies and freelancers.

Nice To Haves

Experience building a team from scratch.

Responsibilities

Own the strategy and execution of multi-channel programs designed to drive high-quality qualified pipeline.
Oversee paid acquisition (search, social, display) in collaboration with external performance agencies, ensuring optimal CAC and high-intent lead flow.
Lead our strategy for Answer Engine Optimization (AEO) to ensure ChartHop is the definitive answer in AI-driven search environments.
Cultivate relationships with key HR tech influencers and industry analysts (Gartner, Forrester, etc.) to solidify ChartHop’s position as a category leader.
Manage external PR resources to drive earned media and thought leadership.
Lead, mentor, and grow a high-performing marketing team.
Manage a roster of specialized agencies and freelancers, ensuring high-quality output and accountability.
Oversee the marketing tech stack (HubSpot, Salesforce, etc.) to ensure flawless lead routing, attribution, and reporting.
Provide the CEO with clear, data-backed insights on marketing ROI.
Champion the use of Generative AI tools to accelerate content production, audience segmentation, and experiment iteration.