Head of Product Marketing

Bigeye•New York, NY

1d•Remote

About The Position

Bigeye is redefining how enterprise companies scale AI by enabling trust. In a crowded and noisy market, our success depends on clearly defining our category, aligning product direction with real market needs, and enabling our sales team to consistently win. As Head of Product Marketing, you will own how our product is defined, packaged, priced, and brought to market, ensuring tight alignment between market needs, product direction, sales execution, and customer feedback. You will play a central role in shaping both what we build and how we compete.

Requirements

8-10 years in product marketing, and 4-5 years leadership roles in product marketing
Proven track record owning positioning, category narrative, and go-to-market strategy
Experience influencing product direction and working closely with engineering teams
Strong experience with pricing, packaging, and commercial strategy
Deep understanding of enterprise B2B sales motions and complex buying committees
Ability to translate technical products into clear, differentiated market narratives
Experience developing sales plays, enablement programs, and competitive positioning
Strong cross-functional leadership across Marketing, Sales, Engineering, and Customer Success
Experience building or managing customer insight programs such as CABs, advisory groups, or design partner programs
Comfort operating in a lean, high-accountability environment
Hand on AI tooling and work flow experience

Nice To Haves

Experience in data, analytics, infrastructure, or developer-focused products
Experience in category creation or early-stage market definition
Experience working with industry analysts and market influencers
Experience supporting enterprise GTM motions with technical buyers
Strong storytelling and executive communication skills

Responsibilities

Define and evolve Bigeye’s category: AI Trust
Own product positioning, differentiation, and market narrative
Own ICP, personas, buying committee definition, and customer insight
Own pricing, packaging, and commercial strategy
Develop and maintain a market-facing product roadmap for use by Sales and customer-facing teams
Provide structured input into Engineering roadmap priorities based on market demand, customer feedback, sales insights, and competitive dynamics
Translate market needs into clear product direction, requirements, and GTM priorities
Define and operationalize repeatable sales plays across use cases, personas, industries, and buying triggers
Own sales enablement, including messaging frameworks, talk tracks, core assets, and competitive positioning
Partner with the VP of Customer Success on Customer Advisory Board, Power User Group, and Design Partner programs
Own competitive intelligence and ensure Bigeye has a clear differentiation strategy
Build and manage analyst relationships and influence external market perception
Drive feedback loops across Sales, SDRs, Customer Success, and customers to improve product direction, messaging, and GTM strategy