Head of Product Marketing

CertifyOS

2d

About The Position

CertifyOS is seeking a Head of Product Marketing to own market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for Certify's Provider Data Management platform. This is a high-impact, cross-functional role at the intersection of strategy, data, and commercialization — built for someone who can turn raw market signals into clear, revenue-driving decisions and translate those decisions into compelling market narratives that move buyers. You will be the connective tissue between what the market demands and how Certify goes to market — owning not just the intelligence and strategy, but the activation of that strategy through product marketing, sales enablement, and positioning. This role is as much about execution as it is about insight.

Requirements

• 5–8+ years in competitive intelligence, market research, pricing strategy, or product strategy in a SaaS or technology-driven industry.
• Demonstrated track record developing and deploying pricing models that improved win rates, ACV, or NRR in a B2B context.
• Strong analytical skills — fluent in data and able to independently build financial models, analyze usage data, and synthesize qualitative and quantitative signals into crisp recommendations.
• Background in healthcare SaaS, health plan operations, or provider data — familiarity with credentialing, network management, or regulatory compliance a strong plus.
• Proven ability to influence cross-functional teams (Product, Sales, Finance, Marketing) and drive strategic decisions without direct authority.
• Exceptional communication and executive presentation skills — able to distill complex market dynamics into clear, compelling narratives for senior leadership and board-level audiences.

Nice To Haves

• Experience building or scaling a competitive intelligence function from scratch, including designing research processes, tooling, and reporting cadences.
• Hands-on experience using AI tools to accelerate research workflows — e.g., automated monitoring, LLM-powered analysis, or data aggregation pipelines.
• Familiarity with usage-based or value-based pricing models, willingness-to-pay research methods, or conjoint analysis.

Responsibilities

• Own end-to-end competitive intelligence for the Provider Data Management (PDM) space — tracking competitor positioning, product roadmaps, pricing moves, and win/loss patterns.
• Build and maintain a continuous market monitoring system — synthesizing signals from analyst reports, customer interviews, sales conversations, and public filings into a living intelligence database.
• Deliver weekly, monthly, and quarterly market reports with clear insights and recommended actions for product, sales, and leadership — including building AI-driven architecture to automate reporting workflows.
• Conduct regular primary research (customer interviews, prospect calls, win/loss debriefs) to pressure-test hypotheses and surface ground-truth insights that secondary research can't provide.
• Develop and own Certify's pricing strategy across all products and segments — balancing customer value, competitive dynamics, and revenue growth objectives.
• Model pricing scenarios for new products, expansions, and enterprise deals — providing finance and sales with clear pricing frameworks that maximize deal velocity without leaving revenue on the table.
• Design and test pricing experiments (e.g., value-based vs. usage-based models) informed by customer willingness-to-pay data, cohort analysis, and market benchmarks.
• Evaluate and optimize Certify's product portfolio to ensure packaging, bundling, and feature prioritization align with business goals and maximize revenue per customer.
• Identify cross-sell and upsell opportunities by analyzing product usage data, customer segments, and whitespace in the market — translating findings into actionable packaging recommendations.
• Monitor product performance metrics continuously and make data-backed recommendations for improvements across pricing, packaging, and feature differentiation.
• Own Certify's product positioning and messaging framework — defining how each product and capability is described, differentiated, and sold across all buyer segments and personas.
• Develop and maintain a full library of sales and marketing assets: battlecards, one-pagers, solution briefs, case studies, pitch decks, ROI calculators, and objection-handling guides — built from your own research and updated continuously as the market evolves.
• Lead go-to-market launches for new products, features, and packaging changes — coordinating with Product, Sales, and Marketing to ensure launches land with clarity and drive measurable adoption.
• Build and own Certify's buyer persona library — deeply understanding the motivations, objections, evaluation criteria, and success metrics of key decision-makers (health plan medical directors, credentialing ops leaders, procurement, IT, etc.).
• Develop thought leadership content and market narratives — white papers, market sizing analyses, industry benchmarks — that position Certify as the authoritative voice in the PDM space and support demand generation efforts.
• Partner with Marketing to ensure campaign messaging is grounded in validated market intelligence and resonates with target segments — bridging the gap between data and creative execution.
• Support demand generation by identifying the highest-value market segments and building the research-backed targeting rationale that informs campaign strategy and ABM prioritization.
• Serve as the primary voice of the market inside product planning — bringing customer research, competitive data, and market sizing into roadmap discussions to ensure investment flows toward the highest-value opportunities.
• Co-own the product discovery process with Product leadership — designing and running customer research programs (user interviews, surveys, advisory boards) that generate the qualitative and quantitative signals needed to prioritize effectively.
• Translate product capabilities into market-ready value propositions for every significant release — working hand-in-hand with Product Managers to ensure new features land with clear messaging, adoption materials, and sales training.
• Maintain a continuous feedback loop between Sales, Customer Success, and Product — capturing field intelligence, win/loss themes, and customer sentiment and synthesizing it into structured quarterly product input reports.
• Define and track product marketing KPIs — feature adoption rates, enablement utilization, message resonance scores — and use these to continuously refine positioning and packaging recommendations.

Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees.
• Unlimited PTO, with at least two weeks off each year to recharge.
• Health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women (India-based team).
• Commitment to pay transparency and an open culture where compensation conversations are encouraged and respected.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed