Head of Product Marketing

Ravenna•Seattle, WA

About The Position

Ravenna is looking for a Founding Product Marketing Lead to own how we bring our product to market. This role sits at the intersection of product, sales, and marketing. You will be responsible for defining how Ravenna is positioned, how we communicate our value, and how we launch and grow our product over time. You will work closely with the CEO, product, and go to market teams to shape our marketing strategy. You will turn product capabilities into clear, compelling narratives and ensure that everything we ship is understood and adopted by the market. This is a high ownership role. You will define positioning, lead product launches, support sales, and help build Ravenna’s brand. You will also operate as a builder, writing content, developing messaging, and executing campaigns directly. Ravenna is building an AI native service desk in a category dominated by legacy systems. This role is ideal for someone who enjoys translating complex products into simple, powerful stories and wants to shape how a company defines a new category.

Requirements

Strong product marketing experience: You have experience owning product marketing for a technical product, ideally in B2B SaaS or enterprise software.
Strong writer and storyteller: You can take complex ideas and turn them into simple, compelling narratives. You care about clarity and precision in how products are described.
Technical curiosity: You are comfortable working with technical products and can understand how systems work. You do not need to be an engineer, but you can engage meaningfully with product and engineering teams.
Experience with enterprise buyers: You understand how to communicate with stakeholders in IT, Security, or Operations teams and can tailor messaging to different audiences.
Builder mindset: You are comfortable executing directly. You write content, build decks, and launch campaigns yourself. You do not rely on large teams or external agencies.
Strategic and execution oriented: You can think about long term positioning and strategy, but you are equally comfortable shipping work quickly and iterating based on feedback.
Strong cross functional collaborator: You work well with product, sales, and leadership. You can align teams around a clear narrative and ensure consistent messaging across the company.
Ownership and accountability: You take responsibility for how the product is understood in the market and continuously improve how Ravenna communicates its value.

Responsibilities

Own product positioning and messaging: Define how Ravenna is described in the market. Develop clear positioning, messaging, and narratives that resonate with buyers across IT, Security, HR, and Operations teams.
Lead product launches: Own go to market strategy for new features and major product updates. Ensure launches are well coordinated across product, sales, and marketing and drive real adoption.
Build sales enablement: Create materials that help the sales team win. This includes pitch decks, one pagers, competitive positioning, and clear talk tracks that communicate Ravenna’s value.
Partner with product and engineering: Work closely with the product team to understand what we are building and translate technical capabilities into clear customer benefits.
Shape Ravenna’s brand: Help define how Ravenna shows up in the market. Develop content, messaging, and narratives that strengthen the company’s voice and positioning.
Develop customer and market insight: Build a deep understanding of our customers, their workflows, and how they evaluate solutions. Use this insight to improve messaging and guide product decisions.
Support demand generation: Work with growth and sales to ensure campaigns, content, and outbound efforts align with Ravenna’s positioning and resonate in real sales conversations.
Drive adoption and product understanding: Help customers understand how to use Ravenna effectively through content, documentation, and product education.