Head of Product Marketing

Globality, Inc. • Palo Alto, CA

3h • $200,000 - $300,000 • Hybrid

About The Position

Globality is seeking a Product Marketing leader to own the function responsible for translating complex platform capabilities into clear, compelling market narratives — and for ensuring those narratives reach and resonate with the enterprise buyers who matter most. The role involves defining and maintaining platform-level positioning and messaging, developing audience-specific narratives for CPOs, CFOs, and enterprise procurement leaders, and partnering with Product to shape go-to-market strategies. The position also requires building and managing relationships with industry analysts, owning competitive intelligence, establishing repeatable frameworks for launch execution and sales enablement, and collaborating with various teams to ensure consistent messaging. Additionally, the role involves developing customer proof points and driving content and event strategy.

Requirements

• 12+ years of B2B technology marketing experience, with at least 5 years in a product marketing leadership role
• Demonstrated experience marketing an AI product to enterprise buyers — with the ability to explain how AI capabilities create business value without overstating or obscuring what the technology actually does
• Deep fluency in enterprise go-to-market motions, including sales cycle dynamics, buyer committee structures, and the role of product marketing in revenue generation
• A track record of building and scaling product marketing functions in high-growth environments
• Strong command of analyst and media relations in the enterprise software space
• Exceptional written communication skills — capable of producing and reviewing copy that is precise, credible, and free of consumer or lifestyle framing

Nice To Haves

• Experience in procurement, supply chain, or enterprise spend management is a plus, but not required

Responsibilities

• Define and maintain platform-level positioning and messaging that accurately reflects Globality's agentic capabilities and differentiates the company in a competitive and rapidly evolving market
• Develop audience-specific narratives for CPOs, CFOs, and enterprise procurement leaders — leading with business problems and grounding claims in measurable outcomes
• Partner with Product to shape the go-to-market strategy for new capabilities and releases, ensuring sales and customer success teams are equipped to articulate value from day one
• Build and manage relationships with industry analysts (Gartner, Forrester, and others covering procurement and enterprise AI), shaping how Globality is positioned in reports and briefings that influence enterprise buying decisions
• Own competitive intelligence and market positioning, maintaining a clear and current view of the procurement technology landscape
• Establish repeatable frameworks for launch execution, sales enablement, and content development that scale with the business
• Collaborate closely with Sales, Customer Success, Demand Generation, and Revenue Operations to ensure messaging, positioning, and enablement materials are consistent and effective across every stage of the buyer journey
• Develop customer proof points - case studies, references, and testimonials - that give skeptical enterprise buyers concrete evidence of measurable outcomes
• Drive content and event strategy, from field and industry events to the core content assets (briefs, decks, web copy) that support the buyer journey and sales cycle

Benefits

• We work together — literally. We're in-office 4 days a week in Palo Alto because the best event strategies, creative concepts, and GTM alignment happen when we're in the same room. One day a week is yours for focused work, wherever that happens best.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed