Head of Marketing

GOLF+•Austin, TX

2d•Onsite

About The Position

GOLF+ is building the leading platform for off-course golf, evolving from a premier VR golf experience into a connected ecosystem spanning VR, mixed reality, and simulator golf. With over 2 million downloads and nearly 5 billion shots hit, GOLF+ is the official VR partner of the PGA TOUR and has received investment from notable figures in sports. The company is focused on expansion in 2026 with the launch of GOLF+ Putting and GOLF+ Sim, aiming to establish GOLF+ as a differentiated leader in the off-course golf market. This role is crucial for the success of these launches and for shaping the future of off-course golf.

Requirements

A deep, genuine love of golf and a real understanding of the golf customer.
A complete, well-rounded marketer who has led across brand, go-to-market, partnerships, and growth.
Content-first marketer with a proven ability to build trust, demand, and brand affinity through compelling storytelling.
Takes full ownership of outcomes, has a real appetite to lead, and is relentless from concept through execution.
A great communicator with experience running meetings, aligning stakeholders, and clearly conveying plans, roadmaps, and directives.
A player-coach, comfortable operating lean, ready to do the work yourself now and build the team deliberately.
Analytical and performance-literate, owning targets and understanding dashboards without making the funnel the center of gravity.
Fluent with AI tools as a force multiplier across research, content, and workflow.
Based in Austin, TX, working in person with the team.

Nice To Haves

Existing relationships in golf, golf media, or the golf creator world.
Familiarity with how the golf industry works (OEMs, teaching pros, club fitting, launch monitors).
Experience launching a product into a skeptical or new-to-category audience.
Experience in gaming, VR, consumer tech, sports, or creator-driven platforms.
Brand-building at an early-stage or high-growth company.

Responsibilities

Define the vision for the marketing organization and shape how the brand appears across all golfer touchpoints.
Build the marketing team, capabilities, and operating rhythm to support growth across VR, mixed reality, and simulator golf.
Define GOLF+'s positioning, voice, and narrative, building belief among golfers through cultural relevance, earned attention, and trust.
Lead and develop the marketing team, starting with the Product Marketing Manager, and build the function over the next 12-18 months.
Own product marketing and go-to-market strategies, including positioning, messaging, and successful product launches.
Shape the strategy for leveraging creators, ambassadors, institutional partners (PGA TOUR, PGA of America, Meta), and word-of-mouth.
Orchestrate growth across channels and own the outcome, ensuring performance and lifecycle marketing are effective levers.
Track key metrics, analyze performance, and communicate learnings and future plans to leadership.