Head of Marketing

monday.com•New York, NY

3d•$245,000 - $290,000•Hybrid

About The Position

monday.com is seeking a Head of Marketing to lead the pivot of their AI work platform into an AI-native revenue orchestration platform. This role will inherit a product with over $100M in Annual Recurring Revenue (ARR) and will be backed by a significant budget. The primary responsibilities include building the brand identity, driving the demand generation strategy, and establishing the company as a leader in autonomous revenue operations. The company is focused on creating a new category, the "AI Revenue Engine," distinguishing itself from established players like Salesforce and HubSpot, as well as newer AI-native tools. The goal is to achieve over 40% year-over-year growth by optimizing Customer Acquisition Cost (CAC), increasing pipeline velocity, and demonstrating marketing's direct contribution to revenue. This includes spearheading Go-To-Market (GTM) strategies for new AI-powered features and consumption models, encompassing sales enablement and executive launch events. A key aspect of the role will be scaling the marketing organization across product marketing, demand generation, content, and brand to transition from being known as "monday.com's CRM" to a standalone powerhouse.

Requirements

12+ years B2B SaaS marketing leadership, with 5+ years in senior/executive roles.
Proven track record scaling marketing from $50M to $150M+ ARR.
Experience managing $30M+ budgets with demonstrated ROI and pipeline impact.
AI product marketing or category creation experience.
Experience marketing genuinely transformative technology, not just awareness.
Built and led teams of 15+ across multiple marketing disciplines.
Deep expertise in demand gen, product marketing, brand building, and customer marketing for SMB/mid-market segments.
Data-driven approach with strong analytical skills and martech stack proficiency.
Exceptional executive presence and cross-functional leadership.

Nice To Haves

Experience at AI-native SaaS companies or marketing AI/ML-powered products.
Background in revenue operations or competitive repositioning against established incumbents.
Consumption/usage-based pricing model expertise.
Global marketing experience across North America and EMEA.

Responsibilities

Pioneer the "AI Revenue Engine" narrative and category creation.
Distinguish the company from legacy giants and new AI-native tools.
Own the strategy to drive +40% YoY growth.
Optimize CAC and increase pipeline velocity.
Demonstrate marketing's direct contribution to revenue.
Spearhead the GTM for new AI-powered features and consumption models.
Manage everything from sales enablement to executive launch events.
Scale a marketing organization across product marketing, demand gen, content, and brand.
Transition the perception from "monday.com's CRM" to a standalone powerhouse.