Head of Marketing

Just Right Reader•Remote,

About The Position

Just Right Reader is a forward-thinking curriculum provider committed to advancing literacy for students from Birth through 12th Grade. Our comprehensive resources are designed to support all learners, including upper-grade students requiring additional intervention to develop foundational skills. Grounded in the Science of Reading, our high-quality materials and tools equip educators with the support they need to accelerate achievement and foster lifelong readers. Just Right Reader is hiring a Head of Marketing to lead the next stage of our marketing strategy. This is a high-impact leadership role for a strategic, hands-on marketer who understands K-12 education, knows how school districts and states make buying decisions, and can translate literacy impact into compelling campaigns that drive awareness, pipeline, adoption, and renewal. The role will begin as a 90-day contract engagement. During this period, the Head of Marketing will assess the existing marketing function, establish strategic priorities, launch high-impact initiatives, and demonstrate the leadership and operating discipline needed to scale the function. At the conclusion of the initial 90 days, Just Right Reader will evaluate the engagement, business needs, and mutual fit to determine whether to convert the role to a permanent employee position. We have a strong foundation and now we need a marketing leader who can think bigger, operationalize the strategy, measure what is working, and build integrated programs across acquisition, state deals, customer engagement, and expansion.

Requirements

Experience marketing to K-12 school districts, state education agencies, or education decision-makers; edtech, curriculum, literacy, assessment, intervention, or Science of Reading experience is strongly preferred.
Demonstrated understanding of K-12 buying cycles, district decision-making, seasonal planning, conferences, procurement, funding timelines, and state-level education initiatives.
Proven ability to build integrated marketing programs that generate qualified demand and support revenue growth.
Strong customer marketing instincts, including onboarding, implementation support, lifecycle marketing, renewal, cross-sell, and expansion.
Comfort with both strategy and execution; able to set the plan, make tradeoffs, and roll up sleeves when needed.
Strong analytical orientation; able to define KPIs, interpret funnel and campaign data, assess lead quality, and make decisions based on performance.
Experience using marketing automation, CRM data, digital campaigns, email, content, events, and modern AI-enabled marketing tools.

Nice To Haves

A clear, measurable marketing plan is in place across acquisition, state deals, events, customer marketing, renewals, and expansion.
Sales and marketing are aligned on ICP, state priorities, campaign timing, lead quality, and pipeline follow-up.
Create repeatable campaign playbooks for district stories, state opportunities, conferences, dinners, email sequences, and digital demand generation.
Customer marketing improves post-purchase engagement and retention.
Marketing has stronger visibility into what is working through reliable dashboards, channel metrics, and learning loops.

Responsibilities

Build and lead a full-funnel marketing strategy that drives district and state awareness, qualified demand, pipeline creation, adoption, expansion, and renewal.
Translate Just Right Reader's literacy impact, customer stories, research, and product value into compelling campaigns for district leaders, state decision-makers, educators, and families.
Create integrated campaigns by state, segment, season, and funding moment.
Partner closely with sales to align on campaign priorities, improve handoff from inbound to sales, and measure lead quality, conversion, pipeline contribution, and revenue impact.
Develop customer marketing and renewal programs.
Improve product and physical-experience marketing.
Lead brand storytelling and thought leadership that positions Just Right Reader as a trusted literacy partner in the Science of Reading ecosystem.
Bring data discipline to the function.
Use AI-enabled marketing tools and modern search/digital practices to increase speed, personalization, testing, and campaign performance.
Manage, coach, and prioritize the work of a small, capable marketing team across content, product marketing, video, design, and related functions.
Build practical marketing operating rhythms: campaign calendars, launch plans, creative briefs, performance reviews, sales enablement workflows, and post-campaign retrospectives.