Head of Marketing

The Wilhite Law Firm•Denver, CO

9h•Hybrid

About The Position

Exciting opportunity to join a top tier personal injury law firm and combine strategic planning with hands-on execution! As the Head of Marketing, you will have ownership of the firm's marketing strategy, creative execution, advertising investments, brand development, market presence, social media, and community engagement. You will develop and execute the firm's annual marketing strategy, lead creative design initiatives including digital, print, outdoor advertising, video, collateral, and brand assets, and own the firm's creative direction, ensuring consistency of messaging, visual identity, and brand standards. You will oversee planning, negotiation, placement, and performance of media buys including television, radio, billboards, sponsorships, and community marketing initiatives. You will manage agency relationships, media vendors, production partners, designers, videographers, and consultants. Additionally, you will oversee website content, social media strategy, digital presence, and reputation management. You will own the marketing budgets, advertising expenditures, and return on investment across marketing initiatives. You will analyze campaign performance, brand visibility, audience engagement, and marketing effectiveness, and develop and maintain reporting dashboards, recurring reporting processes, vendor scorecards, and provide regular marketing performance updates to executive leadership. You will also support community engagement, sponsorships, events, public relations, and referral development initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field preferred
Three (3) or more years of progressive marketing leadership experience
Experience managing creative design, advertising campaigns, and media buying
Strong understanding of television, radio, billboard, digital, and community-based advertising
Experience overseeing creative development from concept through execution
Strong project management, vendor management, and organizational skills
Ability to balance strategic planning with hands-on execution
Experience analyzing marketing performance and making data-driven decisions

Nice To Haves

Experience within legal services, professional services, healthcare, or other service-based industries preferred

Responsibilities

Develop and execute the firm's annual marketing strategy
Lead creative design initiatives including digital, print, outdoor advertising, video, collateral, and brand assets
Own the firm's creative direction and ensure consistency of messaging, visual identity, and brand standards
Oversee planning, negotiation, placement, and performance of media buys including television, radio, billboards, sponsorships, and community marketing initiatives
Manage agency relationships, media vendors, production partners, designers, videographers, and consultants
Oversee website content, social media strategy, digital presence, and reputation management
Own the marketing budgets, advertising expenditures, and return on investment across marketing initiatives
Analyze campaign performance, brand visibility, audience engagement, and marketing effectiveness
Develop and maintain reporting dashboards, recurring reporting processes, vendor scorecards and provide regular marketing performance updates to executive leadership
Support community engagement, sponsorships, events, public relations, and referral development initiatives