Head of Product Optimizer Marketing

Syngenta Group

22h•Hybrid

About The Position

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta's Marketing Team is seeking a Head of Product Optimizer Marketing in Enkhuizen in the Netherlands. This role will lead the strategy development for creating a compelling offer across crops, maximizing brand value and customer experience Managing budget, team and optimizing portfolio for a given customer segment.

Requirements

Bachelor's degree in business or quantitative field required
5+ years of experience in brand management, marketing, and customer experience.
Experience in managing teams and leading cross-functional projects.
Experience in developing and executing marketing strategies and plans.
Experience in analyzing market trends and customer insights to inform business decisions.
Experience in managing budgets and financial performance.
Strong leadership and communication skills.
Strategic thinking and problem-solving abilities.
Ability to collaborate and build relationships with internal and external stakeholders.
Analytical skills and ability to use data to drive decision-making.
Customer-centric mindset and focus on delivering exceptional customer experiences.
Adaptability and flexibility to work in a fast-paced and changing environment.

Nice To Haves

Master's degree (MBA, Marketing, or related) preferred.

Responsibilities

Lead marketing strategy development across crops and regions to maximize customer experience and ROI.
Lead, coach and manage the Product Optimizer Marketing Team and related budget to maximize brand value and customer experience, optimizing the product portfolio for the targeted customer segment in the region.
Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all Territories.
Sign off 5 year Business Planning.
Develop strategy driving customer value proposition across crops and region.
Collaborates with cross-functional teams to ensure alignment with business objectives, guiding marketing manager in the design of effective go to market strategies for the product optimizer segment.
Own and manage Marketing Budget (includes A&P spend) ensuring deployment in line with agreed strategies and with the purpose to maximize return on investment.
Develop Downstream activities in order to identify future trends.

Benefits

annual bonus
profit-sharing
Flexible working options
ability to work from up to 2 days per week from home
unlimited access to Learning Edge, our online learning platform
Employee Assistance Program (EAP)
25 vacation days
1 vitality day
extra vacation day every 5 years (from age 35)
attractive pension plan
travel allowance of €0.23 per km (if living more than 5 km away, up to a maximum of 50 km one way)
competitive salary
comprehensive package of secondary employment benefits