Head of Performance Marketing

LTV

About The Position

At LTV ai, we're redefining email marketing for e-commerce brands by automating all of the day-to-day manual grunt work that goes into email marketing, from segmentation, to creating campaigns without designers, to personalization. While increasing LTV and driving measurable growth, we help brands stay focused on what matters most - the customer. We're a fast-moving team building a high-growth company that's transforming the e-commerce industry. This is a true 0→1 role. We've laid down the very earliest frameworks of our performance marketing function, but the engine itself is yours to build, more or less from scratch. You won't be inheriting a playbook or managing an existing machine - you'll be architecting it, owning it, and scaling it. If you want founder-level ownership over an entire function and the autonomy to run it your way, this is that role.

Requirements

Performance marketing experience on the e-commerce brand side - you've owned paid acquisition and growth for a DTC or omni-channel brand at scale, and you understand the economics that actually matter (CAC, LTV, ROAS, payback, contribution margin)
A genuine 0→1 builder - you've stood up a function, a channel, or a growth motion from nothing, not just optimized inside someone else's structure
An agentic AI operator - your default instinct is to use AI to do the work itself. You generate creative, ad copy, landing pages, and entire campaigns with AI tools, and you've built workflows that let one person produce what used to take a full team
Comfortable being a hands-on individual contributor and a function owner at the same time - you'd rather build the machine and run it than manage people running it (at least to start)
Deep fluency across the e-commerce growth stack and a strong point of view on what's working right now across channels
Analytical to the core - you read the data, find the leverage, and move fast on it
High ownership, high autonomy, and a bias for action - you don't need a brief to get started

Responsibilities

Build LTV ai's entire performance marketing engine from the ground up - strategy, channels, creative, measurement, and the operating system that ties it all together
Own the full function end-to-end as a true operator: you set the strategy and you execute it, without waiting on a team to do the work for you
Run an agentic, AI-native workflow where you personally produce the creative, copy, and assets using AI tools rather than briefing out to designers, agencies, or contractors
Own paid acquisition across channels (Meta, Linkedin, and emerging platforms) and treat the entire funnel as a system to be instrumented, tested, and optimized
Build the measurement and attribution backbone so every dollar is tied to a measurable outcome
Establish the frameworks, tooling, and processes that let performance marketing scale efficiently as we grow
Partner directly with the founding team on positioning, growth strategy, and where to place the next bet