Head of Performance Creative

Thesis•New York, NY

2d•Hybrid

About The Position

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours. With an exceptional efficacy rate, the world has taken notice — we’ve raised over $14M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.

Requirements

7+ years in performance creative, growth marketing, or paid social with a track record of building winning creative at scale.
Worked hands-on in ad accounts — or closely enough with media buyers that you understand what the data is saying and what to do about it.
Think in hooks. Obsess over thumbstop rate, hold rate, CTR, and CVR — and know those metrics do not tell the whole story. Balance creative conviction with data-driven iteration.
Managed or led a creative function and can show what that team produced and what it drove.
Have a reel or portfolio that demonstrates both volume and results.

Nice To Haves

Supplement or health/wellness experience is a strong differentiator.
Scaled a DTC brand from early-stage through growth using paid creative.

Responsibilities

Own the creative strategy across all paid channels — Meta, TikTok, YouTube, programmatic, and wherever the next high-ROI channel emerges. You know how to structure a test, read the signal, and scale what is working. You do not wait for data to tell you what to test next. You already have a hypothesis.
Write briefs that give editors and creators a clear target. Mine insight from reviews, support tickets, social comments, competitor ads, and anywhere real people talk about real problems. Know how to turn a one-star review into a winning hook.
Build and run a structured testing framework across hooks, formats, offers, and angles. Own the loop between performance data and creative output. Know when to kill something and when to double down. Keep the machine learning.
Oversee the creative studio for performance content including: VSLs, short-form social ads, UGC-style content, testimonials, and hybrid formats. Know how to direct a shoot and how to direct an edit. Understand the difference between a video that looks good and a video that converts.
Own the creative expression from ad to landing page. Write copy, design concepts, and test messaging across the full funnel.
Build and manage a team of editors, writers, and creators. Develop strong freelancer and UGC creator relationships. Set a high bar. Give clear direction. Get great work out of people without slowing everything down.
Use AI to move faster and test more — not to replace creative judgment. Have already built workflows using AI tools for script generation, concept iteration, and asset production. Know where AI helps and where it gets in the way.

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Flexible PTO because we respect the need for work/life harmony
$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
Unlimited (yes, unlimited) Thesis nootropics
A strong emphasis on promoting from within and personal development
A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
Hybrid work model