Head of Brand & Creative Strategy

Valley Bank • Morristown, NJ

1d

About The Position

This role is responsible for defining and leading brand strategy, driving brand growth and market impact, and ensuring creative excellence. The Head of Brand & Creative Strategy will also champion the use of AI and emerging technologies, build structure, process, and governance for brand management, inspire and develop the team, and influence and align senior stakeholders across the organization.

Requirements

• Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.

Responsibilities

• Define & Lead Brand Strategy: Establish a clear, differentiated brand positioning rooted in "relationship banking". Translate vision into actionable brand strategy, messaging architecture, and identity.
• Drive Brand Growth & Market Impact: Build awareness and consideration, expanding into new audiences and markets. Develop campaigns that create breakthrough, culturally relevant brand moments.
• Lead Creative Excellence: Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work. Ensure consistency and quality across all brand expressions and channels.
• Harness AI & Emerging Technologies: Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market. Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities. Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
• Build Structure, Process & Governance: Create scalable frameworks for brand management, campaign development, and creative operations. Establish clear standards, workflows, and governance to enable speed and quality.
• Inspire & Develop Team: Lead and grow a high-performing brand and creative organization. Foster a culture of ambition, curiosity, experimentation, and continuous learning.
• Influence & Align Senior Stakeholders: Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences. Communicate vision, strategy, and impact with clarity and conviction.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed