Head of Brand

Fidelity Investments•Jersey City, NJ

4d•$125,000 - $258,000•Onsite

About The Position

Reporting to the Head of Marketing & Social Platforms, you will lead the development and activation of Fidelity’s brand strategy, defining how the firm creates confidence for customers and clients in an increasingly complex and uncertain world. You will shape and scale an enterprise-wide brand system that connects brand to behavior across every interaction.

Requirements

10+ years in marketing/cx experience
Extensive brand leadership experience, with a track record of building and scaling differentiated brand strategies that influence both perception and behavior.
A deep understanding of how brand connects to customer experience, product, and organizational behavior, with the ability to operationalize strategy across complex environments.
Strength in developing brand frameworks and governance models that scale, ensuring consistency across execution while enabling flexibility where needed.
Experience embedding brand into customer journeys and evolving brand expression across design, voice, and narrative with discipline.
An analytical mindset, using customer insight and behavioral understanding to guide decisions and connect brand efforts to measurable outcomes.
An effective communicator who builds alignment and influences senior leadership across a complex organization.

Responsibilities

Lead the development and activation of Fidelity’s brand strategy.
Define how the firm creates confidence for customers and clients.
Shape and scale an enterprise-wide brand system that connects brand to behavior across every interaction.
Deliver a clear, differentiated brand strategy that positions Fidelity as a source of confidence and guidance.
Ensure strong governance that drives consistency, clarity, and accountability across all brand expressions and experiences.
Drive aligned execution across channels and touchpoints, ensuring the brand is delivered cohesively across how it looks, sounds, thinks, and performs.
Improve customer and client engagement through improved clarity, reduced friction, and increased ability to act with confidence.
Implement a modern approach to brand measurement that connects brand performance to decision enablement, engagement depth, and business impact.
Elevate organizational capability through coaching, clear standards, and disciplined application of brand across teams.
Develop a brand that operates as both a competitive advantage and a growth accelerator, strengthening retention, advocacy, and long-term value.