Head of Brand and Design
About The Position
Coram AI is seeking its first Head of Brand & Design to define and own the company's visual and verbal identity across all touchpoints, including the website, product, marketing materials, and external communications. This is a leadership role for someone with exceptional taste and a builder's mentality, tasked with elevating the brand in the physical security B2B market, similar to how companies like Gusto and Mercury transformed their respective industries. The role reports to the VP of Marketing and works closely with the CEO and product team, with the mandate to make Coram's brand impossible to ignore. The position is a leadership priority, not just a logo refresh, and offers the opportunity to shape a brand from a foundational stage at a rapidly growing, well-funded company.
Requirements
- A portfolio demonstrating exceptional taste and superior work compared to category standards.
- 8+ years in brand and/or design, with experience in senior creative leadership.
- Proven experience owning brand at a company scale, not just managing projects.
- Experience building and leading design teams, including hiring, setting standards, and managing agencies.
- Experience in an early-stage startup environment, ideally through a post-Series-A/B phase with a brand yet to be fully built.
- Hands-on design skills, with a willingness to still design and not solely provide feedback.
- Ability to operate effectively in B2B, with a bonus for experience making unglamorous or technical categories feel premium and human.
- Strong written and verbal communication skills, understanding the importance of brand voice.
- Fluency in design tools such as Figma and Adobe Creative Suite (Illustrator, After Effects/motion).
Nice To Haves
- Experience evolving a recognizable brand at a design-forward company.
- Understanding of when 'done' beats 'perfect' and the ability to ship work.
- Ability to articulate design rationale and provide constructive feedback.
- Willingness to take creative risks for a distinctive brand.
- Range across brand and product, digital and physical, still and motion.
Responsibilities
- Set the creative direction and execute brand and design work, acting as a player-coach.
- Evolve and steward Coram's visual identity, including the wordmark, symbol, color, typography, illustration, iconography, and motion.
- Build brand guidelines and components to ensure brand coherence.
- Own the design and art direction of the company website (coram.ai) to drive conversions.
- Create product marketing design assets, including feature launch visuals, demo assets, and sales collateral.
- Set the visual standard for all marketing campaigns, ads, social media, email, events, and video.
- Partner with the video team to enhance production and design quality.
- Build and lead a team of designers and creatives, and manage external agencies and contractors.
- Define how design integrates with marketing, product, and sales.
- Act as the 'taste bar' for the company, setting and maintaining high standards for craft, clarity, and taste.
Benefits
- Remote, U.S.-based.
- Occasional travel for offsites, shoots, and events.
- Competitive salary with regular performance reviews.
- Equity in a rapidly growing company.
- Opportunity for ownership and to shape the product.
- Frequent team socials, dinners, and offsites.
- Access to the latest tech and tools.
- Work with a sharp, mission-driven team.
- Opportunity to work on AI, security, and real-world impact.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
