Head of Brand and Content

Fluidstack • Austin, TX

5d • $346,000 - $421,000

About The Position

Fluidstack is seeking a Head of Brand and Content to own the company's brand and content strategy across all platforms. This role involves building a content engine that translates complex technical work into compelling narratives for engineers, AI labs, and partners. The Head of Brand and Content will set the company's voice and visual standards, produce key launches and thought leadership, and build and lead a high-output brand and content team. The ideal candidate will have experience building a brand or content function from scratch, producing respected technical content, and driving measurable market perception changes through narrative. They should be adept at shipping strong work under tight deadlines in a fast-scaling environment and possess excellent writing skills to set the standard for the team.

Requirements

• Have built a brand or content function from a near-blank slate and made it a reason people took the company seriously.
• Have produced technical content that a skeptical expert audience of engineers, scientists, or investors respected rather than dismissed as marketing.
• Have owned a company or product narrative through a launch or repositioning that measurably changed how the market saw it.
• Have hired and directed writers, designers, or creatives and raised the quality bar of what shipped.
• Have shipped strong work on tight timelines at a company scaling fast, rather than polishing indefinitely.
• Write well enough yourself to set the standard, not only manage others who do.

Nice To Haves

• Deep tech, infrastructure, energy, or AI category experience.
• In-house brand leadership at a fast-scaling company.
• Technical fluency in data centers or AI infrastructure.
• A portfolio of work you personally wrote or art-directed.

Responsibilities

• Own Fluidstack's brand and content across every surface, from the website and technical writing to launches and recruiting narrative.
• Build the content engine that turns deeply technical work, gigawatt buildouts, novel cooling, and custom networks, into stories engineers, AI labs, and partners take seriously.
• Set the voice and visual standard for the company and hold every team's external output to it as headcount scales 10x.
• Produce the launches, announcements, and thought leadership that make a technical company impossible to ignore in a crowded infrastructure market.
• Build and lead a small, high-output brand and content team, hiring writers and creatives who can match a technical bar and a fast cadence.

Benefits

• We are committed to pay equity and transparency.
• Fluidstack is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Fluidstack will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed