Head of Performance Marketing

Hassle Free Home Services•Rockville, MD

11d•Hybrid

About The Position

Homeownership is fragmented and challenging. Homeowners juggle contractors, recurring maintenance, and emergencies with no trusted partner. Hassle Free Home is changing that, and this role builds the growth engine behind a differentiated consumer services company. You'll have meaningful ownership, direct access to leadership, and the chance to shape how we grow for years. The Role The Head of Performance Marketing will own customer acquisition strategy and economics across Hassle Free Home: generating high-quality members, improving LTV, and driving LTV-to-CAC across markets and channels. This isn't a media-buying job. You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.

Requirements

5+ years in performance marketing with real budget ownership across digital channels
You know the difference between leads and valuable long-term customers
Fluent in cohort analysis, CAC, LTV, payback, and contribution economics
Data-first, but decisive even with imperfect information
Strong cross-functional operator, not just a marketer in a lane
Comfortable in a fast-moving company where leaders stay close to the work

Responsibilities

Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
Build channel plans, budgets, forecasts, and testing roadmaps
Allocate spend based on marginal return and customer quality, not just volume
Build a playbook that scales across new and existing markets
Own CAC, conversion, retention, payback, and LTV by cohort
Identify which channels, offers, and customer profiles produce the best members
Partner with Finance and Ops on a shared source of truth for marketing performance
Optimize for long-term contribution, not lead volume
Run a real experimentation program: audiences, creative, offers, landing pages, funnel, sales handoff
Set clear hypotheses and success metrics
Turn customer insight into sharper positioning and creative
Be the company's senior voice on acquisition economics
Partner with Sales on lead quality, speed-to-lead, and conversion
Work with Product/Tech on tracking, automation, and personalization
Build and coach a high-performing team, internal and agency