Head of Performance Marketing & Operations

Valley Bank•Morristown, NJ

About The Position

This role is responsible for defining and executing the channel strategy across all paid and digital channels, including paid media, search, social, affiliates, site, and digital platforms. The Head of Performance Marketing & Operations will ensure integrated planning and execution to maximize reach, conversion, and efficiency, while optimizing spend based on performance and ROI. This position involves defining and managing key performance indicators (KPIs) such as CAC, LTV, conversion rates, and media efficiency, and continuously improving marketing effectiveness through analytics and data-driven insights. A key aspect of this role is fostering a rigorous test-and-learn culture, modernizing marketing capabilities, and championing innovation in personalization, automation, and advanced targeting. The role also includes leading, developing, and scaling a high-performing acquisition and performance marketing team, and partnering closely with executives and other departments to align on growth priorities.

Requirements

Proven track record of driving scalable customer acquisition with clear accountability for ROI and efficiency metrics.
Deep expertise across paid and owned digital channels, including hands-on understanding of optimization levers.
Experience managing large marketing budgets and delivering against CAC, LTV, and conversion targets.
Transformational mindset with demonstrated success leading organizational or marketing transformation initiatives.
Demonstrated success leading organizational or marketing transformation initiatives.
Strong analytical and data-driven mindset with the ability to translate insights into action.
Executive presence with strong communication and storytelling skills.
Proven ability to lead and develop high-performing teams.
Proven ability to influence at the executive level.
Bachelors' Degree in Marketing, Business or related field.
Minimum of 10 years of experience in growth, acquisition, or performance marketing, preferably within financial services or a highly regulated, multi-product environment.

Responsibilities

Partner with head of consumer & commercial marketing and brand to define channel strategy.
Oversee all paid and digital channels (e.g., paid media, search, social, affiliates, site, and digital platforms).
Ensure integrated planning and execution across channels to maximize reach, conversion, and efficiency.
Optimize spend ensuring disciplined allocation of spend based on performance and ROI.
Define and manage KPIs (e.g., CAC, LTV, conversion rates, media efficiency) and continuously improve marketing effectiveness.
Leverage analytics and performance data to continuously optimize campaigns, targeting, and creative.
Embed a rigorous test-and-learn culture to improve outcomes and unlock new growth opportunities.
Modernize marketing capabilities, including tools, processes, measurement frameworks, and operating model.
Champion innovation in areas such as personalization, automation, and advanced targeting.
Lead, develop, and scale a high-performing acquisition and performance marketing team, fostering a culture of accountability, agility, and continuous improvement.
Partner closely with executives, LOB Marketing Strategy, Analytics, Finance, and digital product to align on growth priorities.