Head of Marketing Operations
About The Position
We are a high-growth personal injury law firm operating in a highly competitive legal market. Our marketing engine spans digital performance media, social and content, traditional media (TV, radio, OOH), brand development, and intake alignment. Strategy is strong, demand is growing, and complexity is increasing. The execution infrastructure must now catch up to ambition. We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue. This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing. The mandate is to architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.
Requirements
- 8+ years in marketing operations or integrated marketing leadership
- Experience in high-growth environment ($50M+ revenue preferred)
- Managed multi-channel teams (8+ contributors)
- Built and enforced operational systems at scale
- Deep fluency in marketing KPIs across digital and traditional media
- Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact
Nice To Haves
- Someone who enjoys building order in growing organizations
- Structured and decisive
- Calm under pressure
- Comfortable holding high performers accountable
- Able to challenge assumptions respectfully
- Thinks in systems, not tasks
- Motivated by building durable infrastructure, not chasing trends
Responsibilities
- Design and enforce the marketing operating system
- Standardize workflow, documentation, and accountability
- Install performance scorecards across roles
- Align campaign execution with pipeline and signed-case growth
- Reduce executive involvement in tactical coordination by building structure that holds
- Own and optimize the marketing workflow platform (ClickUp or equivalent)
- Define role-level KPIs across Creative, Performance, Social, and Traditional
- Install dashboard reporting tied to revenue and pipeline impact
- Document scalable processes across all major marketing functions
- Drive 95%+ on-time campaign launches
- Identify bottlenecks before escalation
- Enforce clarity in deliverables, timelines, and accountability
- Establish corrective protocols when standards are not met
- Ensure marketing execution ties directly to qualified opportunity growth
- Translate performance data into operational adjustments
- Partner with CMO and intake leadership to close the loop between campaigns and case acquisition
- Directly oversee channel leads
- Evaluate capability gaps within the team
- Recruit and upgrade talent where needed
- Raise output standards across the department
Benefits
- Relocation Support: Available
- Compensation includes: Competitive base salary as listed above, aligned with senior leadership expectations
- Performance-based bonus tied to operational KPIs and growth metrics
- Executive exposure and influence
- Clear pathway to expanded leadership as the organization scales
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
