Head of Marketing Operations

Crisp Recruit • McAllen, TX

9d • Onsite

About The Position

We are a high-growth personal injury law firm operating in a highly competitive legal market. Our marketing engine spans digital performance media, social and content, traditional media (TV, radio, OOH), and brand development, with a strong focus on intake alignment. Strategy is strong, demand is growing, and complexity is increasing. The execution infrastructure must now catch up to ambition. We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue. This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.

Requirements

• 8+ years in marketing operations or integrated marketing leadership
• Experience in high-growth environment ($50M+ revenue preferred)
• Managed multi-channel teams (8+ contributors)
• Built and enforced operational systems at scale
• Deep fluency in marketing KPIs across digital and traditional media
• Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Responsibilities

• Design and enforce the marketing operating system
• Standardize workflow, documentation, and accountability
• Install performance scorecards across roles
• Align campaign execution with pipeline and signed-case growth
• Reduce executive involvement in tactical coordination by building structure that holds
• Own and optimize the marketing workflow platform (ClickUp or equivalent)
• Define role-level KPIs across Creative, Performance, Social, and Traditional
• Install dashboard reporting tied to revenue and pipeline impact
• Document scalable processes across all major marketing functions
• Drive 95%+ on-time campaign launches
• Identify bottlenecks before escalation
• Enforce clarity in deliverables, timelines, and accountability
• Establish corrective protocols when standards are not met
• Ensure marketing execution ties directly to qualified opportunity growth
• Translate performance data into operational adjustments
• Partner with CMO and intake leadership to close the loop between campaigns and case acquisition
• Directly oversee channel leads
• Evaluate capability gaps within the team
• Recruit and upgrade talent where needed
• Raise output standards across the department

Benefits

• Performance Bonus
• Relocation Support
• Competitive base salary
• Executive exposure and influence
• Clear pathway to expanded leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed