Head of Performance Marketing

Receptive • United States, OR

8d • $130,000 - $150,000 • Remote

About The Position

Pettable is the leading platform connecting people with licensed clinicians for emotional support animal (ESA) accommodation letters under the Fair Housing Act. We are not a form-fill operation; we run a real clinical network of approximately 70 licensed therapists across all 50 states and have served nearly half a million customers. Pettable operates under its parent company Receptive. The business is growing and at an inflection point: we're building a standalone team and systems to support Pettable's next chapter. This is a rare opportunity to own a meaningful growth function at an efficient, growing business. We're hiring a Head of Performance Marketing to own Pettable's paid acquisition engine end-to-end. You'll manage a monthly ad budget that nears seven figures during peak season, and you'll be the person making the calls on how that money gets spent. This is not a "manage the agency" role. You will be hands-on in spend platforms, making real-time decisions on budget allocation, creative testing, audience strategy, and conversion optimization. You'll also own the top-of-funnel through checkout, partnering closely with our product team on funnel performance. You'll report directly to Pettable’s General Manager and you'll have a seat at the table on decisions that shape the business and its future.

Requirements

• 5+ years of experience in performance/growth marketing, with real depth in Google Ads and Meta. You've personally managed significant ad spend - not just overseen it or taken instruction from others.
• Pro at making decisions with data. When a campaign underperforms, your instinct is to look at the funnel data and conversion signals before changing the creative or the bid. You know the difference between statistical noise and a real signal, and you've built the muscle of knowing when to let a test run vs. when to cut it.
• Set up and run A/B tests end-to-end — not just on ad creative, but on landing pages, funnel steps/checkout steps, and pricing. You've learned from tests that failed and can talk about what you did with that information.
• A doer at heart and have a bias for action. While you are excited by the chance to run Pettable’s performance marketing strategy, you are just as ready to be the day-to-day performance marketing executer.
• Obsessive problem solver and excited to troubleshoot conversion and funnel issues hands-on. If checkout completion drops 15% on a Tuesday, you're the person pulling the data, forming a hypothesis, and coordinating a fix — not waiting for someone else to investigate.
• Managed budgets in the mid-six to seven-figure monthly range and understand the pacing, seasonality, and risk management that comes with real spend.
• Can communicate clearly to non-marketers. You'll present to a GM, a CEO, and a board. They care about business outcomes, not CPM trends, and you know how to bridge that gap.
• Energized by ownership. This isn't a role where someone above you sets the performance marketing strategy and you execute. You'll shape the strategy, make the calls, and be accountable for the results.
• Experience working at DTC (health & wellness or regulated industries strongly preferred), petcare, or marketplace businesses.
• Experience with AI-native marketing tools and workflows and are excited to leverage AI for performance marketing. You don't use AI as a chatbot, you use it to build. You've built landing pages in Claude Code and generated your own ad creative, and you build AI agents to run real work for you - pulling reporting together, setting up tests, handling the repetitive parts of the job on their own. You can tell us about something that you’ve actually shipped with AI.

Responsibilities

• Paid acquisition across Google, Meta, Tiktok, and other emerging channels. You'll own strategy, execution, and optimization across Google and Meta and will build our presence on other channels like Tiktok. You're not handing a brief to an agency - you're in the accounts.
• A significant annual paid media budget. You'll manage pacing, seasonal allocation, and the daily tradeoffs between scale and efficiency.
• Conversion and funnel optimization. You'll be able to diagnose conversion issues yourself as well as design and execute on tests to improve our funnel. Occasionally you will work with engineering to set up or scale these tests, but you will own a significant amount of testing yourself. You have experience owning funnel performance and running up A/B tests, using data to objectively know when to double down vs. kill an experiment.
• Creative testing systems. You'll drive the testing velocity on ad creative - message × audience × format × platform - and build the learning loops so we compound what works rather than reinventing every quarter.
• Measurement and reporting. You'll be accountable for high priority results including paid new clients, CAC, and conversion metrics. You'll build (or improve) the dashboards and reporting cadences that let us make decisions weekly, not monthly. You'll have a strong opinion on attribution and incrementality.
• New channel evaluation. You'll assess and pilot new acquisition channels with a bias toward evidence over enthusiasm.

Benefits

• medical, dental, and vision coverage with generous employer contributions (Receptive covers 100% of the premium for an employee’s coverage)
• 401k with 4% employer match
• monthly wellness stipend
• annual L&D budget
• flexible time off
• company holidays
• paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed